Marketing Communications and Sales (5 cr)
Code: KMR0612-19004
General information
Enrollment
19.11.2021 - 14.01.2022
Timing
01.03.2022 - 13.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Tourism and Hospitality Management
Teachers
- Outi Katajamäki
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Seminaari 1 (Size: 0. Open UAS: 0.)
- Harjoitukset 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRHOMA20S
-
LLPREX22KH
Small groups
- Luennot 1
- Seminaari 1
- Harjoitukset 1
Learning outcomes
Learn about professional marketing communications and sales, and their linkage to the company strategy.
Learn planning of successful marketing communications strategy, get knowledge of marketing communication and the different features of marketing communications tools. Learn about personal selling and the selling process. Steps of a typical selling process.
Implementation and methods of teaching
The course consists of lectures, contact classes primarily in-class and group assignments on the case company.
Timing and attendance
Classes are taking place approx. 12 times. During these sessions marketing communication on the case company will be processed. Participation is required.
Learning material and recommended literature
Lecture materials plus materials gathered by the students.
Working life cooperation
Course focuses on planning and executing company X's marketing communication.
Learning environment
On campus
Student time use and work load
5 ect = 135 hours of student's work
Contents
Marketing communications strategy, basic elements of marketing communications. Means and special features of different marketing communications tools. Personal selling, stages of sales process and planning sales operations
Additional information for students: previous knowledge etc.
Basics of marketing
Assessment scale
1-5