Customer Relations and Marketing (5 cr)
Code: AL00CD61-3019
General information
Enrollment
01.07.2022 - 04.09.2022
Timing
05.09.2022 - 18.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Emmi Maijanen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
- Tentti (Size: 0. Open UAS: 0.)
- Pienryhmäkeskustelut (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII22SL
-
LLPRLII22SM
-
LLPRLII22SJ
Small groups
- Luennot
- Tentti
- Harjoitukset
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5