Learning materials and the list of literature are in Moodle.
Lectures, tasks, presentations and discussions. Feedback will be given on the last day.
Tasks 80 %, presentations and discussions 20 %.
30.08.2021 - 31.12.2021
01.07.2021 - 05.09.2021
Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.
Institute of Design and Fine Arts (LAB)
Minna Cheung, Sami Hyyryläinen, Noora Nylander, Julia Ojapelto
Institute of Design 1. and 2. year compulsory courses accepted or otherwise agreed with the teacher of the student's field of study.
Bachelor’s Degree Programme in Industrial and Brand Design (2017, 2018, 2019)
Presented evidence of skills and knowledge in e.g. working life.
If possible the main task is a co-operation project.
The schedule is in Moodle. Obligatory presence on the first day, lectures and presentations. There is no need for additional tasks when absent but tasks have to do within given time.
At Mukkulankatu campus and Moodle learning environment.
Tasks 50 %, lectures and exam 25 %, literature ja learning tasks 10 %, presentations and discussions 15 %.
During the course the meaning of marketing communication and branding in theory and practice will be clarified. The main task is to make a marketing communication and branding plan using the methods of the industry.
A1 Is able to consistently use the professional terminology of marketing commuication and branding and argue actions using industry methods. B1 Is able to apply diversely learnt methods and processes. C3 Is able to act customer-orientated.
A1 Is able to use broad-based the professional terminology of marketing communication and branding and communicate taking in consideration the target group.. B1 Is able to choose suitable methods and processes for actions and argue the decisions. C3 Is able to take appropriately in consideration the needs of the target group.
A1 Is able to expertly use the professional terminology of marketing communication and based on those build a functional plan. B1 Is able to choose, combine and develop suitable methods and processes for actions C3 Is able to take responsibility of the whole service process.