Marketing Communication and Branding (5 cr)
Code: MI00BL22-3012
General information
Enrollment
01.07.2021 - 05.09.2021
Timing
30.08.2021 - 31.12.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Industrial and Brand Design (2017, 2018, 2019)
Teachers
- Julia Ojapelto
- Sami Hyyryläinen
- Heikki Nuutinen
- Minna Cheung
Scheduling groups
- PUMU19 (Size: 0. Open UAS: 0.)
- AMU19 ja TEMU19 (Size: 0. Open UAS: 0.)
- PAMU19 (Size: 0. Open UAS: 0.)
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
05HTEMU19S
-
05HPUMU19S
-
05HAMU19S
-
05HPAMU19S
-
05TEB19S
Small groups
- PUMU19
- AMU19 and TEMU19
- PAMU19
- Luennot
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding
Implementation and methods of teaching
Lectures, tasks, presentations and discussions. Feedback will be given on the last day.
Timing and attendance
The schedule is in Moodle. Obligatory presence on the first day, lectures and presentations. There is no need for additional tasks when absent but tasks have to do within given time.
Learning material and recommended literature
Learning materials and the list of literature are in Moodle.
Alternative completion methods
Presented evidence of skills and knowledge in e.g. working life.
Working life cooperation
If possible the main task is a co-operation project.
Learning environment
At Mukkulankatu campus and Moodle learning environment.
Student time use and work load
Tasks 50 %, lectures and exam 25 %, literature ja learning tasks 10 %, presentations and discussions 15 %.
Contents
During the course the meaning of marketing communication and branding in theory and practice will be clarified. The main task is to make a marketing communication and branding plan using the methods of the industry.
Additional information for students: previous knowledge etc.
Institute of Design 1. and 2. year compulsory courses accepted or otherwise agreed with the teacher of the student's field of study.
Assessment criteria
Tasks 80 %, presentations and discussions 20 %.
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
A1 Is able to consistently use the professional terminology of marketing commuication and branding and argue actions using industry methods.
B1 Is able to apply diversely learnt methods and processes.
C3 Is able to act customer-orientated.
Assessment criteria: level 3 (assessment scale 1–5)
A1 Is able to use broad-based the professional terminology of marketing communication and branding and communicate taking in consideration the target group..
B1 Is able to choose suitable methods and processes for actions and argue the decisions.
C3 Is able to take appropriately in consideration the needs of the target group.
Assessment criteria: level 5 (assessment scale 1–5)
A1 Is able to expertly use the professional terminology of marketing communication and based on those build a functional plan.
B1 Is able to choose, combine and develop suitable methods and processes for actions
C3 Is able to take responsibility of the whole service process.