Brand Building (10 cr)
Code: LI00BI20-3007
General information
Enrollment
16.11.2020 - 13.12.2020
Timing
11.01.2021 - 25.04.2021
Number of ECTS credits allocated
10 op
Virtual portion
10 op
RDI portion
10 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
- E-campus, Lappeenranta
- E-campus, Lahti
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Tiina Pernanen
- Riku Nummikoski
- Joanna Vihtonen
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
LLTITO20H
Small groups
- Verkkoluento
Learning outcomes
The student is able to
- build a customer-oriented brand
- design a marketing plan for the brand to be launched with its various subareas
- make use of media relations in creating a brand
Assessment scale
1-5