Business to Business Marketing (3 cr)
Code: KMR0642-3001
General information
Enrollment
16.11.2020 - 10.01.2021
Timing
08.03.2021 - 02.05.2021
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus, Lappeenranta
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Bachelor's Degree Programme in Hotel and Restaurant Management
Teachers
- Anu Kurvinen
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
HOTRA18RHotelli- ja ravintola-alan liikkeenjohdon koulutus S18, ravintolan liikkeenjohto, Lappeenranta
-
HOTRA18HHotelli- ja ravintola-alan liikkeenjohdon koulutus S18, hotellin liikkeenjohto, Lappeenranta
-
HOMA19Bachelor's Degree Programme in Tourism and Hospitality Management 19S, Lappeenranta
Small groups
- Verkkoluento 1
- Tentti 1
Learning outcomes
The target of the course is that the students learn and understand the nature of the marketing and purchasing of business-to-business products and services, the main concepts and features of business-to-business marketing and how to create and maintain customer relationships in business-to-business environment.
Student time use and work load
3.00 cr, 80 h student work
Contents
Contents of the course:
1.Introduction and a Business Marketing Perspective
2. Impact on Strategy
3. Segmentation
4. Organizational Buying Behavior
5. Assessing Organizational Needs
6. B2B Marketing strategy
7. Marketing Communications and sales
Additional information for students: previous knowledge etc.
Prerequisites: Basics of Marketing
Assessment scale
1-5
Failed (0)
Student has not reached the course learning objectives
Assessment criteria: level 1 (assessment scale 1–5)
1 = Student has basic knowledge about business-to-business marketing.
Assessment criteria: level 3 (assessment scale 1–5)
3 = Student has good knowledge about business-to-business marketing as well as business buying behaviour and undestands how this affects marketing strategies.
Assessment criteria: level 5 (assessment scale 1–5)
5 = Student has excellent knowledge and understanding of business-to-business marketing as well as business buying behaviour and is able to utilise this knowledge in company marketing.