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Brand Building (5 cr)

Code: AL00CI64-3002

General information


Enrollment

21.11.2022 - 15.01.2023

Timing

20.04.2023 - 31.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

2 op

RDI portion

2 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Complementary competence and optional courses, Bachelors

Teachers

  • Tiina Pernanen

Scheduling groups

  • Luennot 1 (Size: 0. Open UAS: 0.)

Groups

  • LLABTO23H

Small groups

  • Luennot 1

Learning outcomes

The student is able to:
- understand the importance of a brand to a company’s competitiveness and profitability
- describe the various stages of building a brand
- interpret various components as part of a successful brand
- do a starting-point analysis as part of brand building process
- create a plan for building a brand

Assessment scale

1-5