Achieving Growth with Practical Marketing ToolsLaajuus (10 cr)
Code: AL00DH00
Credits
10 op
Objective
The student is able to:
- Explain the principles of growth marketing and their relevance to marketing management.
- Apply targeted growth marketing techniques in a dynamic digital environment, taking into account limited resources.
- Utilise marketing analytics and marketing technologies to enhance customer experience and accelerate business growth.
- Design and implement agile growth marketing experiments, analyse their outcomes, and propose further development actions.