Achieving Growth with Practical Marketing ToolsLaajuus (10 cr)
Code: AL00DH00
Credits
10 op
Objective
The student is able to:
- Explain the principles of growth marketing and their relevance to marketing management.
- Apply targeted growth marketing techniques in a dynamic digital environment, taking into account limited resources.
- Utilise marketing analytics and marketing technologies to enhance customer experience and accelerate business growth.
- Design and implement agile growth marketing experiments, analyse their outcomes, and propose further development actions.
Timing
01.08.2025 - 31.05.2026
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Elina Kontola
- Lotta Toivonen
- Markus Hämynen
Groups
-
LLABTO25-26
Learning outcomes
The student is able to:
- Explain the principles of growth marketing and their relevance to marketing management.
- Apply targeted growth marketing techniques in a dynamic digital environment, taking into account limited resources.
- Utilise marketing analytics and marketing technologies to enhance customer experience and accelerate business growth.
- Design and implement agile growth marketing experiments, analyse their outcomes, and propose further development actions.
Assessment scale
1-5