Study Guide

Learning outcomes

The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing

Implementation and methods of teaching

The course is conducted at the Lahti M19 campus in the digital marketing learning environment, at the Labtic digital marketing agency. The student enrolls for the Labtic digital marketing agency AL00CU86 (Digital Marketing Agency Labtic) implementation and makes selections of the courses after the Digital Marketing Agency Labtic course has started. The learning objectives are determined according to the student’s performances.

Learning consists of independent study, dialogue, and the application of learned skills in practical, hands-on projects.

In this course, students will become acquainted with digital marketing planning and management.The learned skills are applied in a practical project, where experiments based on a plan are conducted, and the results are analyzed and reported.

The course coaches (teachers) guide the students in an office-like learning environment. Teachers assist in the application of knowledge and the execution of assignments. Self-study materials related to the course are available on Moodle.

Assessment scale

1-5