Study Guide

Implementation and methods of teaching

Online course - LAB Mooc

Timing and attendance

06.03-31.8.2023

Learning material and recommended literature

This module consists of seminar-style learning, readings, lectures, tutoring sessions, independent study, group discussion, group work and web based learning methods like Podcasts, Video-communication based lectures (Zoom, Microsoft Teams, etc.), Learning Management Systems (like Moodle), Cloud storage, etc.).

Alternative completion methods

Online course

Exam retakes

To be discussed with the lecturers

Learning environment

LAB Mooc

Student time use and work load

5 ECTS
5 x 27 hours = about 135 hours students workload

Additional information for students: previous knowledge etc.

- Students learn how to address all five senses of customers in marketing concepts
- Students will realize the potentials of Multisensual Marketing for Forest Products
- Students will learn the obstacles and difficulties of Market Research in an applied Context

Assessment criteria

1st task forms 30% of final course grade
2nd task forms 50% of final course grade
3rd task forms 15% of final course grade
4th taks forms 5%of final course grade
To pass the course with positive grade all four tasks must be completed
5th task is voluntary but interesting

Assessment scale

1-5

Implementation and methods of teaching

Online course - LAB Mooc

Timing and attendance

06.03-31.8.2023

Learning material and recommended literature

This module consists of seminar-style learning, readings, lectures, tutoring sessions, independent study, group discussion, group work and web based learning methods like Podcasts, Video-communication based lectures (Zoom, Microsoft Teams, etc.), Learning Management Systems (like Moodle), Cloud storage, etc.).

Alternative completion methods

Online course

Exam retakes

To be discussed with the lecturers

Learning environment

LAB Mooc

Student time use and work load

5 ECTS
5 x 27 hours = about 135 hours students workload

Additional information for students: previous knowledge etc.

- Students learn how to address all five senses of customers in marketing concepts
- Students will realize the potentials of Multisensual Marketing for Forest Products
- Students will learn the obstacles and difficulties of Market Research in an applied Context

Assessment criteria

1st task forms 30% of final course grade
2nd task forms 50% of final course grade
3rd task forms 15% of final course grade
4th taks forms 5%of final course grade
To pass the course with positive grade all four tasks must be completed
5th task is voluntary but interesting

Assessment scale

1-5

Implementation and methods of teaching

Online course - LAB Mooc

Timing and attendance

7.11.2022-17.2.2023

Learning material and recommended literature

This module consists of seminar-style learning, readings, lectures, tutoring sessions,
independent study, group discussion, group work and web based learning methods
like Podcasts, Video-communication based lectures (Zoom, Microsoft Teams, etc.),
Learning Management Systems (like Moodle), Cloud storage, etc.).

Alternative completion methods

1 st aTask: Preparation of an Overview of modern and common wooden fassade materials
or
1 st b Task: Trendscouting – Modern Materials and Colours in Furniture and Interior
Design in your country
2 rd Task: Tactile Surface Testing- you will have to do tactile tests with 20 persons in
your surrounding (preferred students)
3 th Task: A smell survey
4 th task: find some special smoking recipes for cooking
5 th tasks: find and publish good multisensual marketing examples in Forum 1

Exam retakes

To be discussed with the lecturer

Learning environment

LAB Mooc

Student time use and work load

5 ECTS
5 x 27 hours = about 131 hours students workload

Contents

Introduction
1. Introduction
Best Practice Examples

2. First Sense The Eyes
Application of Multisensual Marketing Exterior – For fassade systems
Application of Multisensual Marketing Interior – Trends in Furniture and
Interior Design

3. Second Sense – The Ears
4. Third Sense – The Nose
5. Fourth Sense The Skin
6. Fifth Sense The Tounge

Additional information for students: previous knowledge etc.

Basic knowledge in Marketing is needed

Assessment criteria

1 st task forms 30% of final course grade
2 nd task forms 50% of final course grade
3 rd task forms 15% of final course grade
4 th taks forms 5%of final course grade
To pass the course with positive grad

Assessment scale

1-5