Digital marketing planning and managementLaajuus (10 op)
Tunnus: AL00CU57
Laajuus
10 op
Opetuskieli
- englanti
Osaamistavoitteet
The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing
Ajoitus
01.08.2024 - 31.12.2024
Opintopistemäärä
10 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Complementary competence, Bachelor's
Opettaja
- Markus Hämynen
Ryhmät
-
LLTIEX24S1Saapuvat vaihto-opiskelijat 24S, pitkät vaihdot, liiketalous, Lahti
-
LLTIEX24S2Saapuvat vaihto-opiskelijat 24S, pitkät vaihdot, tietojenkäsittely, Lahti
-
LLTIEX24S3Saapuvat vaihto-opiskelijat 24S, pitkät vaihdot, matkailu, Lahti
-
LLABTO24-25EComplementary competence (Bachelor's) 2024-2025, Faculty of Business and Hospitality Management
Osaamistavoitteet
The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing
Arviointiasteikko
1-5
Ajoitus
01.01.2023 - 31.05.2024
Opintopistemäärä
10 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Lahden kampus
Opetuskielet
- Englanti
Koulutus
- Täydentävä osaaminen, AMK
Opettaja
- Lotta Toivonen
Ryhmät
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLTIEX23K1Saapuvat vaihto-opiskelijat 23K, pitkät vaihdot, liiketalous, Lahti
-
LLABTO23HTäydentävä osaaminen (AMK) 2023, Liiketoimintayksikkö
Osaamistavoitteet
The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing
Toteutustapa ja opetusmenetelmät
The student enrolls on Digital Marketing Agency Lably AL00CU86 and makes decisions of the courses in Peppi to be completed after the start of the course. Learning outcomes will be determined based on the course selections and completions by the student.
The course Expert in the Digital Marketing Office AL00CU87 (5 ECTS) is a mandatory part of the studies in Lably.
Additionaly, the student must choose 15-30 credits worth of courses from the following:
• Digital marketing planning and management AL00CU57
• Content Creation AL00CU58
• Integrated Marketing Communication AL00CU59
• Growth Hacking AL00CU60 (prequisite: Digital marketing planning and management)
• E-commerce AL00CU61
• Brand Building AL00CU62
• Expert in a Digital Marketing Agency AL00CU87
Arviointiasteikko
1-5