Customer Relations ManagementLaajuus (5 cr)
Code: YH00CC90
Credits
5 op
Teaching language
- Finnish
Responsible person
- Arja-Tuulikki Malin
Objective
The student is able to
- use the basic concepts and theories of customer relationship management (CRM) and view different organisational customer relationships
- measure and analyse the quality of organisational customer relationships
- use the customer data in development and management of services