Study Guide

Learning outcomes

The student is able to
- evaluate the possibilities of automating an organisation’s information processes
- create a functioning and appropriate operational model for an organisation to gather information
- produce visualisations of the new value-creation opportunities based on the gathered information

Implementation and methods of teaching

Contact Lectures, online meetings, independent and team work.

Timing and attendance

Starting day 13.3.2025
Online meetings 10.4., 24.4. and 8.5. at 9 - 12:00
Seminar day 22.5.2025

Learning material and recommended literature

Materials will be shared in lectures.

Alternative completion methods

No optional methods.

Working life cooperation

The assignment in cooperation with working life.

Learning environment

Lectures, exercises and development assignments. Implementation online.

Student time use and work load

27 h per cr = 135 h student work

Contents

Information Collection Methods, and planning of activities.
Value creation opportunities of the collected information, and its visualization.
The possibilities of automating information processes.

Additional information for students: previous knowledge etc.

Previous studies are not required to complete the course, but practical experience with business information flows is necessary.

Assessment criteria

Based on the Assessment Framework for Master's degree, and will be applied to the performance and results of the development task.

Assessment scale

1-5

Failed (0)

The student has not sufficiently achieved the objectives of the course.

Assessment criteria: level 1 (assessment scale 1–5)

The student has sufficiently achieved the objectives of the course. The student can write a description of the organization's business processes and can evaluate the possibilities of automation and create an information-gathering approach and produce a visual description of it.

Assessment criteria: level 3 (assessment scale 1–5)

The student has achieved the objectives of the course in a good manner. The student can write a description of the organization's business processes and can evaluate the possibilities of automation and create an information-gathering approach and produce a visual description of it.

Assessment criteria: level 5 (assessment scale 1–5)

The student has achieved the objectives of the course excellently. The student can write a description of the organization's business processes and can evaluate the possibilities of automation and create an information-gathering approach and produce a visual description of it. The student can lead the process of clarification of the organization's current state, and development plan.

Learning outcomes

The student is able to
- plan an optimal mix of channels and tactics to support marketing objectives
- evaluate the efficiency of marketing communications in relation to given marketing objectives
- create a digital marketing plan that recognises the organisation’s operational environment

Implementation and methods of teaching

Distance learning.

Contents

This course covers following topics: Digital Marketing Plan – SOSTAC – Planning Framework, Marketing Automation,
Social Media Marketing,Mobile Marketing, Content Creation, SEO, SEM, AI and ongoing progress of marketing technologies.

Assessment scale

1-5

Learning outcomes

Students examine business processes within the organization as well as connections with external stakeholders. Students evaluate opportunities for operations brought by digitalization. They implement a plan for streamlining the selected part of the business, and they make a strategic plan for implementing change.

Implementation and methods of teaching

The individual preliminary tasks for participants before the beginning of the course. Expert lectures, development tasks, guidance and development task reviews on starting and ending days. Two online guidance clinics

Timing and attendance

In the autumn season of 2024, remote lessons and clinics. (remote connection option)

Learning material and recommended literature

Study materials will be announced at the beginning of the course.

Working life cooperation

The assignment for working life.

Learning environment

Lectures and exercises, assignment.

Student time use and work load

5 * 27h = 135 hours student work

Contents

Organizational business processes and business strategy. Importance of Digitalisation in Business Process enhancement and Business Development. The organization's digital strategy and strategy types in development.

Assessment criteria

Assignment and active partisipation

Assessment scale

1-5

Failed (0)

The student has not achieved the objectives of the course sufficiently.

Assessment criteria: level 1 (assessment scale 1–5)

The student has achieved the objectives of the course sufficiently. The student is able to describe in the organization's business processes and is able to evaluate possibilities of digitalization in business process enhancement and business development.

Assessment criteria: level 3 (assessment scale 1–5)

The student has achieved the objectives of the course in a good manner. The student is able to describe in the organization's business processes and is able to evaluate possibilities of digitization in business process enhancement and business development. The student is able to create a digitization strategy for the organization.

Assessment criteria: level 5 (assessment scale 1–5)

The student has achieved the objectives of the course in an excellent manner. The student understands the meaning of data analytics in business processes and the value of it. The student is able to form a visualization of data sources and data transferring in business processes. The student is able to choose valuable methods and can design a data-analytics process plan. The student is able to make a plan for the implementation of the strategy.

Learning outcomes

The student is able to
- evaluate the possibilities of automating an organisation’s information processes
- create a functioning and appropriate operational model for an organisation to gather information
- produce visualisations of the new value-creation opportunities based on the gathered information

Implementation and methods of teaching

Contact Lectures, online meetings, independent and team work.

Timing and attendance

Starting day 13.3.2025
Online meetings 10.4., 24.4. and 8.5. at 9 - 12:00
Seminar day 22.5.2025

Learning material and recommended literature

Materials will be shared in lectures.

Alternative completion methods

No optional methods.

Working life cooperation

The assignment in cooperation with working life.

Learning environment

Lectures, exercises and development assignments. Implementation online.

Student time use and work load

27 h per cr = 135 h student work

Contents

Information Collection Methods, and planning of activities.
Value creation opportunities of the collected information, and its visualization.
The possibilities of automating information processes.

Additional information for students: previous knowledge etc.

Previous studies are not required to complete the course, but practical experience with business information flows is necessary.

Assessment criteria

Based on the Assessment Framework for Master's degree, and will be applied to the performance and results of the development task.

Assessment scale

1-5

Failed (0)

The student has not sufficiently achieved the objectives of the course.

Assessment criteria: level 1 (assessment scale 1–5)

The student has sufficiently achieved the objectives of the course. The student can write a description of the organization's business processes and can evaluate the possibilities of automation and create an information-gathering approach and produce a visual description of it.

Assessment criteria: level 3 (assessment scale 1–5)

The student has achieved the objectives of the course in a good manner. The student can write a description of the organization's business processes and can evaluate the possibilities of automation and create an information-gathering approach and produce a visual description of it.

Assessment criteria: level 5 (assessment scale 1–5)

The student has achieved the objectives of the course excellently. The student can write a description of the organization's business processes and can evaluate the possibilities of automation and create an information-gathering approach and produce a visual description of it. The student can lead the process of clarification of the organization's current state, and development plan.

Learning outcomes

The student is able to
- plan an optimal mix of channels and tactics to support marketing objectives
- evaluate the efficiency of marketing communications in relation to given marketing objectives
- create a digital marketing plan that recognises the organisation’s operational environment

Implementation and methods of teaching

Distance learning.

Contents

This course covers following topics: Digital Marketing Plan – SOSTAC – Planning Framework, Marketing Automation,
Social Media Marketing,Mobile Marketing, Content Creation, SEO, SEM, AI and ongoing progress of marketing technologies.

Assessment scale

1-5

Learning outcomes

Students examine business processes within the organization as well as connections with external stakeholders. Students evaluate opportunities for operations brought by digitalization. They implement a plan for streamlining the selected part of the business, and they make a strategic plan for implementing change.

Implementation and methods of teaching

The individual preliminary tasks for participants before the beginning of the course. Expert lectures, development tasks, guidance and development task reviews on starting and ending days. Two online guidance clinics

Timing and attendance

In the autumn season of 2024, remote lessons and clinics. (remote connection option)

Learning material and recommended literature

Study materials will be announced at the beginning of the course.

Working life cooperation

The assignment for working life.

Learning environment

Lectures and exercises, assignment.

Student time use and work load

5 * 27h = 135 hours student work

Contents

Organizational business processes and business strategy. Importance of Digitalisation in Business Process enhancement and Business Development. The organization's digital strategy and strategy types in development.

Assessment criteria

Assignment and active partisipation

Assessment scale

1-5

Failed (0)

The student has not achieved the objectives of the course sufficiently.

Assessment criteria: level 1 (assessment scale 1–5)

The student has achieved the objectives of the course sufficiently. The student is able to describe in the organization's business processes and is able to evaluate possibilities of digitalization in business process enhancement and business development.

Assessment criteria: level 3 (assessment scale 1–5)

The student has achieved the objectives of the course in a good manner. The student is able to describe in the organization's business processes and is able to evaluate possibilities of digitization in business process enhancement and business development. The student is able to create a digitization strategy for the organization.

Assessment criteria: level 5 (assessment scale 1–5)

The student has achieved the objectives of the course in an excellent manner. The student understands the meaning of data analytics in business processes and the value of it. The student is able to form a visualization of data sources and data transferring in business processes. The student is able to choose valuable methods and can design a data-analytics process plan. The student is able to make a plan for the implementation of the strategy.