Consumer Trends and Market ResearchLaajuus (5 cr)
Code: YL00DD63
Credits
5 op
Teaching language
- Finnish
Objective
Student is able to
- analyze and interpret consumer behavior and its trends in different market situations
- master the key methods of market research and apply them in practice
- utilize insights from consumer behavior
Enrollment
20.11.2024 - 10.01.2025
Timing
19.03.2025 - 30.05.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Master Business Administration, Commercialization - From Ideas to Euros (in Finnish)
Teachers
- Tuuli Mirola
- Riitta Forsten-Astikainen
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
- Avoimen ammattikorkeakoulun kiintiö (Size: 10. Open UAS: 10.)
Groups
-
LLPRYKAUP25KV
Small groups
- Online lecture
- Open UAS quota
Learning outcomes
Student is able to
- analyze and interpret consumer behavior and its trends in different market situations
- master the key methods of market research and apply them in practice
- utilize insights from consumer behavior
Student time use and work load
5 cr = 135 hours student work
Assessment scale
1-5