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Customer Experience and Artificial Intelligence (AI)Laajuus (5 cr)

Code: YM00CU11

Credits

5 op

Objective

Student
- understands concepts of customer experience (CX), artificial intelligence (AI), data analytics and machine learning
- identifies the interaction between customer experience and artificial intelligence and can communicate the data-driven customer experience
- knows the basics of refining data into beneficial customer understanding
- understands the possibilities of artificial intelligence and machine learning in one's occupation

Enrollment

20.11.2023 - 05.01.2024

Timing

02.01.2024 - 30.05.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Institute of Design and Fine Arts (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Seats

12 - 40

Degree programmes
Teachers
  • Tarja Keski-Mattinen
  • Markus Ahola
Scheduling groups
  • Luennot (Size: 0. Open UAS: 0.)
Groups
  • MLTIYMDR23S
  • LLPRYASLI23KV
  • MLTIYMUAS23S
    Design Thinking and Customer Experience
  • MLTIYTO23H
Small groups
  • Lecture 1

Learning outcomes

Student
- understands concepts of customer experience (CX), artificial intelligence (AI), data analytics and machine learning
- identifies the interaction between customer experience and artificial intelligence and can communicate the data-driven customer experience
- knows the basics of refining data into beneficial customer understanding
- understands the possibilities of artificial intelligence and machine learning in one's occupation

Implementation and methods of teaching

Student
- understands concepts of customer experience (CX), artificial intelligence (AI), data analytics and machine learning
- identifies the interaction between customer experience and artificial intelligence and can communicate the data-driven customer experience
- knows the basics of refining data into beneficial customer understanding
- understands the possibilities of artificial intelligence and machine learning in one's occupation

Assessment scale

1-5

Enrollment

21.11.2022 - 08.01.2023

Timing

01.02.2023 - 31.05.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Institute of Design and Fine Arts (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Seats

12 - 25

Degree programmes
  • Complementary competence and optional courses, Masters
Teachers
  • Harri Heikkilä
  • Markus Ahola
Scheduling groups
  • Luennot (Size: 0. Open UAS: 0.)
Groups
  • MLTIYTO22H
  • MLTIYMUOJO22S
  • MLTIYMDR22S
Small groups
  • Luennot 1

Learning outcomes

Student
- understands concepts of customer experience (CX), artificial intelligence (AI), data analytics and machine learning
- identifies the interaction between customer experience and artificial intelligence and can communicate the data-driven customer experience
- knows the basics of refining data into beneficial customer understanding
- understands the possibilities of artificial intelligence and machine learning in one's occupation

Assessment scale

1-5