Digital marketingLaajuus (5 cr)
Code: AL00DG48
Credits
5 op
Objective
The student is able to
- define the basic concepts of digital marketing.
- apply digital media as a strategic and tactical tool for various marketing purposes.
- measure and analyse digital marketing.
- create a target group-oriented digital marketing plan.
Timing
01.08.2025 - 31.05.2026
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Lotta Toivonen
- Markus Hämynen
Groups
-
LLABTO25-26
Learning outcomes
The student is able to
- define the basic concepts of digital marketing.
- apply digital media as a strategic and tactical tool for various marketing purposes.
- measure and analyse digital marketing.
- create a target group-oriented digital marketing plan.
Assessment scale
1-5