Digital marketing planning and managementLaajuus (10 cr)
Code: AL00CI69
Credits
10 op
Teaching language
- Finnish
- English
Objective
The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing
Enrollment
06.05.2024 - 30.08.2024
Timing
09.09.2024 - 13.12.2024
Number of ECTS credits allocated
10 op
Virtual portion
10 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
- English
Seats
20 - 50
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Lotta Toivonen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
LLABTO24-25
Small groups
- Lecture
Learning outcomes
The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing
Assessment scale
1-5
Timing
01.08.2024 - 31.05.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
- English
Seats
20 - 50
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Lotta Toivonen
Groups
-
LLABTO24-25
Learning outcomes
The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing
Assessment scale
1-5
Timing
01.01.2023 - 31.05.2024
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
- English
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jan-Erik Sandelin
- Lotta Toivonen
Groups
-
LLABTO23H
-
LLABTO23-24
Learning outcomes
The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
05.09.2022 - 14.12.2022
Number of ECTS credits allocated
10 op
RDI portion
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jan-Erik Sandelin
- Lotta Toivonen
Scheduling groups
- Viikkopalaveri (Size: 0. Open UAS: 0.)
- Opintopiiri (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
Small groups
- Info 1
- Info 1
Learning outcomes
The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing
Assessment scale
1-5