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Digital marketing planning and managementLaajuus (10 cr)

Code: AL00CI69

Credits

10 op

Teaching language

  • Finnish

Objective

The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing

Enrollment

06.05.2024 - 30.08.2024

Timing

09.09.2024 - 13.12.2024

Number of ECTS credits allocated

10 op

Virtual portion

10 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
  • English
Seats

20 - 50

Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Lotta Toivonen
Scheduling groups
  • Luennot (Size: 0. Open UAS: 0.)
Groups
  • LLABTO24-25
Small groups
  • Lecture

Learning outcomes

The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing

Assessment scale

1-5

Timing

01.08.2024 - 31.05.2025

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
  • English
Seats

20 - 50

Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Lotta Toivonen
Groups
  • LLABTO24-25

Learning outcomes

The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing

Assessment scale

1-5

Timing

01.01.2023 - 31.05.2024

Number of ECTS credits allocated

10 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
  • English
Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Jan-Erik Sandelin
  • Lotta Toivonen
Groups
  • LLABTO23H
  • LLABTO23-24

Learning outcomes

The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing

Assessment scale

1-5

Enrollment

01.07.2022 - 04.09.2022

Timing

05.09.2022 - 14.12.2022

Number of ECTS credits allocated

10 op

RDI portion

10 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Jan-Erik Sandelin
  • Lotta Toivonen
Scheduling groups
  • Viikkopalaveri (Size: 0. Open UAS: 0.)
  • Opintopiiri (Size: 0. Open UAS: 0.)
Groups
  • LLABTO22H
Small groups
  • Info 1
  • Info 1

Learning outcomes

The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing

Assessment scale

1-5