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International MarketingLaajuus (5 op)

Tunnus: LI00BI93

Laajuus

5 op

Opetuskieli

  • englanti

Osaamistavoitteet

The student is able to
- apply appropriate tools to critically identify and establish a new collaborative international market opportunity
- utilise strategic thinking to approach and develop a contemporary international market opportunity, including tactical choices about product, pricing, distribution channel and communication
- create and present an innovative solution to their strategic international market opportunity and address the relevant risks