International MarketingLaajuus (5 op)
Tunnus: LI00BI93
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
The student is able to
- apply appropriate tools to critically identify and establish a new collaborative international market opportunity
- utilise strategic thinking to approach and develop a contemporary international market opportunity, including tactical choices about product, pricing, distribution channel and communication
- create and present an innovative solution to their strategic international market opportunity and address the relevant risks