International MarketingLaajuus (5 cr)
Code: LI00BI93
Credits
5 op
Teaching language
- English
Objective
The student is able to
- apply appropriate tools to critically identify and establish a new collaborative international market opportunity
- utilise strategic thinking to approach and develop a contemporary international market opportunity, including tactical choices about product, pricing, distribution channel and communication
- create and present an innovative solution to their strategic international market opportunity and address the relevant risks