User-Orientation in Leisure and Well-Being ExperiencesLaajuus (5 op)
Tunnus: LI00BI51
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
The student is able to
- demonstrate the value of experiential events in marketing and branding
- analyse holistic leisure and well-being experiences from a user's perspective
- evaluate experience business opportunities for global leisure and well-being markets