User-Orientation in Leisure and Well-Being ExperiencesLaajuus (5 cr)
Code: LI00BI51
Credits
5 op
Teaching language
- English
Objective
The student is able to
- demonstrate the value of experiential events in marketing and branding
- analyse holistic leisure and well-being experiences from a user's perspective
- evaluate experience business opportunities for global leisure and well-being markets