Experience DesignLaajuus (5 cr)
Code: AL00CC23
Credits
5 op
Teaching language
- English
Objective
The student is able to
- design, orchestrate and manage customer’s experiences
- create meanings and meaningful contents and solutions in tourism and leisure
- apply design and user-centrism in development of tourism, hospitality and leisure services and business
Enrollment
02.12.2024 - 31.12.2024
Timing
01.01.2025 - 31.05.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- English
Degree programmes
- Complementary competence, Bachelor's
Teachers
- Johanna Heinonen-Kemppi
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPREX25KIB
-
LLTIEX25K2
-
LLTIEX25K3
-
LLPREX25KH
-
LLTIMATLI23S
-
LLTIEX25K1
-
LLABTO24-25EComplementary competence (Bachelor's) 2024-2025, Faculty of Business and Hospitality Management
Small groups
- Online lecture 1
Learning outcomes
The student is able to
- design, orchestrate and manage customer’s experiences
- create meanings and meaningful contents and solutions in tourism and leisure
- apply design and user-centrism in development of tourism, hospitality and leisure services and business
Implementation and methods of teaching
The course consists from online lessons, literature and assignments
Timing and attendance
Online lessons will be given according to the schedule.
All lessons will be available in Zoom as online and recorded at the Moodle platform of the course.
Course follows double diamond, i.e. service design, method where emphasis is on the active team work. Thus presence on the lectures is recommended. Absence will be compensated with assignments.
Studies start onJanuary 22nd 2025 from 2 pm to 5 pm with INTRODUCTION
Next sessions
January 29th 2025 from 2 pm to 5 pm
PRESENTATION OF PROJECT IDEA
February 5th 2025 from 2 pm to 5 pm
INTRODUCTION TO DISCOVER PART
February 26th 2025 from 2 pm to 5 pm
PRESENTATION OF DISCOVER PART
March 5th 2025 from 2 pm to 5 pm
INTRODUCTION TO DEFINE PART
March 12th 2025 from 2 pm to 5 pm
PRESENTATION OF DEFINE PART
March 19th 2025 from 2 pm to 5 pm
INTRODUCTION TO DEVELOP PART
March 26th 2025 from 2 pm to 5 pm
PRESENTATION OF DEVELOP PART
April 2nd 2025 from 2 pm to 5 pm
INTRODUCTION TO DELIVER PART
April 9th 2025 from 2 pm to 5 pm
PRESENTATION OF THE FINAL PRODUCT
Learning material and recommended literature
Study material available in Moodle from 6 January 2025
Alternative completion methods
The course can be completed independently by doing the assigned tasks and adding theory parts to them in accordance with the academic reporting method
Working life cooperation
Real life applications as a course assignment
Exam retakes
No final exam, assignments in Moodle
Student can revise the assignments and the report twice after the course end
Learning environment
Online lessons
Moodle platfrom
Assignments
Student time use and work load
Online lessons approx 10 x 3h
Individual study and literature 48 h
Assignments 60 h
Contents
The Experience Design course (5 ECTS) offers students an in-depth exploration of how to create and manage customer experiences, with a particular focus on the tourism industry. Through this fully online course, students will engage with core concepts in experiential marketing, service design, and customer value creation. Using a hands-on approach, they will apply these principles to a tourism-centered case project that guides them through stages of research, ideation, prototyping, and final implementation.
The course promotes active engagement and combines lectures, self-study assignments, and collaborative group work. In addition, partnerships with companies provide practical insights and real-world perspectives. Throughout the course, students are encouraged to develop their ability to design, manage, and orchestrate meaningful customer experiences, while also creating valuable content tailored to the tourism and leisure sectors. By the end, students will have a solid understanding of how to integrate user-centric methods into service and business development for tourism.
Assessment criteria
Grading 1-5 as an average from the tasks and a group work
Assessment scale
1-5
Failed (0)
The student has not achieved the learning objectives.
Assessment criteria: level 1 (assessment scale 1–5)
The student knows how to
- use individual professional concepts and demonstrate familiarity with the knowledge base in the field
- describe the starting points, needs and rationale for the action
Assessment criteria: level 3 (assessment scale 1–5)
The student knows how
- use key professional concepts consistently
- identify and justify the starting points, needs and rationale for the action.
Assessment criteria: level 5 (assessment scale 1–5)
The student knows how
- use professional concepts competently
- compare the different operational options, justifying them
Enrollment
20.11.2023 - 05.01.2024
Timing
01.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Complementary competence, Bachelor's
Teachers
- Johanna Heinonen-Kemppi
Groups
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLPREX24KH
-
LLTIMATLI22S
Learning outcomes
The student is able to
- design, orchestrate and manage customer’s experiences
- create meanings and meaningful contents and solutions in tourism and leisure
- apply design and user-centrism in development of tourism, hospitality and leisure services and business
Implementation and methods of teaching
The course consists from online lessons, literature and assignments
Timing and attendance
Online lessons will be given according to the schedule. All lessons will be available in Zoom as online and recorded at the Moodle platform of the course.
Learning material and recommended literature
Course material available in Moodle
Alternative completion methods
Not available
Working life cooperation
Real life applications as a course assignment
Exam retakes
No final exam, assignments in Moodle
Student can revise the assignments and the report twice after the course end
Learning environment
Online lessons
Moodle platfrom
Assignments
Student time use and work load
Online lessons approx 4 x 4h
Individual study and literature 48 h
Assignments 60 h
Contents
Experience Design as a principle of the bussiness, strategy and tools, implementing an Experience Design project.
Assessment criteria
Grading 1-5 as an average from the tasks and a group work
Assessment scale
1-5
Failed (0)
The student has not achieved the learning objectives.
Assessment criteria: level 1 (assessment scale 1–5)
The student knows how to
- use individual professional concepts and demonstrate familiarity with the knowledge base in the field
- describe the starting points, needs and rationale for the action
Assessment criteria: level 3 (assessment scale 1–5)
The student knows how
- use key professional concepts consistently
- identify and justify the starting points, needs and rationale for the action.
Assessment criteria: level 5 (assessment scale 1–5)
The student knows how
- use professional concepts competently
- compare the different operational options, justifying them
Enrollment
21.11.2022 - 08.01.2023
Timing
01.01.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Mika Tonder
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIMATLI21S
-
LLABTO23H
Small groups
- Luennot 1
Learning outcomes
The student is able to
- design, orchestrate and manage customer’s experiences
- create meanings and meaningful contents and solutions in tourism and leisure
- apply design and user-centrism in development of tourism, hospitality and leisure services and business
Implementation and methods of teaching
The course consists from contact lessons, literature and a group work.
Timing and attendance
Online lessons will be given according to the schedule. All lessons will be available in Teams as online and recorded at the Moodle platform of the course. Group work meetings with the teacher will be organized as Teams meetings.
Learning material and recommended literature
Course material available in Moodle
Alternative completion methods
Not available
Working life cooperation
Group work as a real business case
Exam retakes
No final exam, tasks made in Moodle
Learning environment
Online lessons
Moodle platfrom
Group works
Meetings with the teacher
Student time use and work load
Online lessons 8 x 1h 30 min
Individual study and literature 48 h
Group work 60 h
Contents
Experience Design as a principle of the bussiness, strategy and tools, implementing an Experience Design project.
Assessment criteria
Grading 1-5 as an average from the tasks and a group work
Assessment scale
1-5
Failed (0)
The student has not achieved the learning objectives.
Assessment criteria: level 1 (assessment scale 1–5)
The student knows how to
- use individual professional concepts and demonstrate familiarity with the knowledge base in the field
- describe the starting points, needs and rationale for the action
Assessment criteria: level 3 (assessment scale 1–5)
The student knows how
- use key professional concepts consistently
- identify and justify the starting points, needs and rationale for the action.
Assessment criteria: level 5 (assessment scale 1–5)
The student knows how
- use professional concepts competently
- compare the different operational options, justifying them
Enrollment
19.11.2021 - 14.01.2022
Timing
01.01.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management (in Finnish)
- Complementary competence, Bachelor's
Teachers
- Mika Tonder
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
-
LLTIMATLI20S
-
LLTIEX22K3
Small groups
- Luennot 1
Learning outcomes
The student is able to
- design, orchestrate and manage customer’s experiences
- create meanings and meaningful contents and solutions in tourism and leisure
- apply design and user-centrism in development of tourism, hospitality and leisure services and business
Implementation and methods of teaching
The course consists from contact lessons, literature and a group work.
Timing and attendance
Contact lessons will be given according to the schedule. All contact lessons will be available also in Teams as online and recorded at the Moodle platform of the course. Group work meetings with the teacher will be organized as Teams meetings.
Learning material and recommended literature
Course material available in Moodle
Alternative completion methods
Not available
Working life cooperation
Group work as a real business case
Exam retakes
No final exam, tasks made in Moodle
Learning environment
Contact lessons
Moodle platfrom
Group works
Meetings with the teacher
Student time use and work load
Contact lessons 8 x 1h 30 min
Individual study and literature 48 h
Group work 60 h
Contents
Experience Design as a principle of the bussiness, strategy and tools, implementing an Experience Design project.
Assessment criteria
Grading 1-5 as an average from the tasks and a group work
Assessment scale
1-5
Failed (0)
The student has not achieved the learning objectives.
Assessment criteria: level 1 (assessment scale 1–5)
The student knows how
- use individual professional concepts and demonstrate familiarity with the knowledge base in the field
- describe the starting points, needs and rationale for the action
Assessment criteria: level 3 (assessment scale 1–5)
The student knows how
- use key professional concepts consistently
- identify and justify the starting points, needs and rationale for the action.
Assessment criteria: level 5 (assessment scale 1–5)
The student knows how
- use professional concepts competently
- compare the different operational options, justifying them