The foundations of commercializationLaajuus (5 cr)
Code: AL00CY20
Credits
5 op
Objective
The student:
- understands the basic concepts of commercialization and can analyze the effects of business environments on the creation of product and service ideas.
- masters the basics of market research and audience segmentation and understands their significance for product development and strategic business planning.
- knows the product development process from idea to prototype/pilot and can design pricing strategies that meet market requirements and enhance the company's competitiveness.
- recognizes the importance of branding as part of commercialization and can plan marketing campaigns that support the company's commercial goals.
- understands the importance of sustainability and ethical principles in the commercialization process and can apply these principles in product and service development.
Enrollment
06.05.2024 - 30.08.2024
Timing
09.09.2024 - 13.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 100
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Riitta Forsten-Astikainen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII24SM
-
LLPRLII24SL
-
LLPRLII24SK
Small groups
- Lecture
Learning outcomes
The student:
- understands the basic concepts of commercialization and can analyze the effects of business environments on the creation of product and service ideas.
- masters the basics of market research and audience segmentation and understands their significance for product development and strategic business planning.
- knows the product development process from idea to prototype/pilot and can design pricing strategies that meet market requirements and enhance the company's competitiveness.
- recognizes the importance of branding as part of commercialization and can plan marketing campaigns that support the company's commercial goals.
- understands the importance of sustainability and ethical principles in the commercialization process and can apply these principles in product and service development.
Assessment scale
1-5