Sustainability MarketingLaajuus (5 op)
Tunnus: AL00CI75
Laajuus
5 op
Opetuskieli
- englanti
Osaamistavoitteet
The student is able to:
- see sustainability as a competitive advantage in business
- meet customer requirements related to sustainability
- make relevant suggestions how to develop sustainability and sustainability marketing in companies
Ilmoittautumisaika
20.11.2023 - 02.01.2024
Ajoitus
09.01.2024 - 30.03.2024
Opintopistemäärä
5 op
Virtuaaliosuus
2 op
Toteutustapa
60 % Lähiopetus, 40 % Etäopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Verkkokampus
Opetuskielet
- Englanti
Paikat
20 - 50
Koulutus
- Täydentävä osaaminen, AMK
Opettaja
- Anna Pajari
- Tiina Pernanen
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLABTOMATäydentävä osaaminen (AMK), Liiketoimintayksikkö, Markkinointi
-
LLABTO23-24Täydentävä osaaminen (AMK) 2023-2024, Liiketoimintayksikkö
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to:
- see sustainability as a competitive advantage in business
- meet customer requirements related to sustainability
- make relevant suggestions how to develop sustainability and sustainability marketing in companies
Toteutustapa ja opetusmenetelmät
Contact lectures
Case studies
Guest lecturers
Individual reading tasks
Group assignments
Peer reviewing
Moodle-test
Ajoitus ja läsnäolo
According to the course timetable Time Edit https://cloud.timeedit.net/lut-saimia/web
Compulsory attendance in the contact lectures.
Compulsory attendance in the final presentation lecture.
Activeness during the course contact sessions will affect the final grade positively.
Oppimateriaali ja suositeltava kirjallisuus
Lectures and lecture notes on Moodle
Course related articles and cases provided by the lecturer
Toteutuksen valinnaiset suoritustavat
No alternative completion methods.
Työelämäyhteistyö
Working life cases and guest lecturers.
Oppimisympäristö
Moodle learning platform
Zoom online lectures
Opiskelijan ajankäyttö ja kuormitus
A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.
Sisältö
The student
- understands sustainability as a competitive business tool
- reflects CSR from marketing point of view
- takes the customer requirements and expectations into consideration in company's strategic planning
- provides ideas related to CSR and sustainability marketing
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Basics of marketing. For second and third year students.
Arviointimenetelmät
- small group assignments and/or case studies
- major group assignment
- individual Moodle-test
- active participation in online lectures and discussion areas
Arviointiasteikko
1-5
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.
- Participation in team assignments.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.
- Active contribution to the team assignments.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.
- Active contribution to the team assignments.
Ilmoittautumisaika
21.11.2022 - 15.01.2023
Ajoitus
23.01.2023 - 31.03.2023
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
TKI-osuus
3 op
Toteutustapa
Etäopetus
Yksikkö
Liiketoiminta (LAB)
Toimipiste
Verkkokampus
Opetuskielet
- Englanti
Paikat
0 - 40
Koulutus
- Täydentävä osaaminen, AMK
Opettaja
- Anna Pajari
- Tiina Pernanen
Opetusryhmät
- Luennot 1 (Koko: 0. Avoin AMK: 0.)
Ryhmät
-
LLTIEX23K1Saapuvat vaihto-opiskelijat 23K, pitkät vaihdot, liiketalous, Lahti
-
LLABTO23HTäydentävä osaaminen (AMK) 2023, Liiketoimintayksikkö
Pienryhmät
- Luennot 1
Osaamistavoitteet
The student is able to:
- see sustainability as a competitive advantage in business
- meet customer requirements related to sustainability
- make relevant suggestions how to develop sustainability and sustainability marketing in companies
Toteutustapa ja opetusmenetelmät
Online lectures
Case studies
Guest lecturers
Individual reading tasks
Group assignments
Peer reviewing
Moodle-test
Ajoitus ja läsnäolo
According to the course timetable Time Edit https://cloud.timeedit.net/lut-saimia/web
Participation in online lectures highly recommendable.
Activeness during the course contact sessions will affect the final grade positively
Oppimateriaali ja suositeltava kirjallisuus
Lectures and lecture notes on Moodle
Course related articles and cases provided by the lecturer
Toteutuksen valinnaiset suoritustavat
No alternative completion methods.
Työelämäyhteistyö
Working life cases and guest lecturers.
Uusintamahdollisuudet
1. Moodle-test March 27, 2023 1.45 p.m.
2. Moodle-test retake March 30, 2023 7 p.m.
Oppimisympäristö
Moodle learning platform
Zoom online lectures
Opiskelijan ajankäyttö ja kuormitus
A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.
Sisältö
The student
- understands sustainability as a competitive business tool
- reflects CSR from marketing point of view
- takes the customer requirements and expectations into consideration in company's strategic planning
- provides ideas related to CSR and sustainability marketing
Lisätietoja opiskelijalle: mm. edeltävä osaaminen
Basics of marketing.
Arviointimenetelmät
- small group assignments and/or case studies
- major group assignment
- individual Moodle-test
- active participation in online lectures and discussion areas
Arviointiasteikko
1-5
Arviointikriteerit: taso 1: (arviointiasteikko 1-5)
Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.
- Participation in team assignments.
Arviointikriteerit: taso 3 (arviointiasteikko 1-5)
Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.
- Active contribution to the team assignments.
Arviointikriteerit: taso 5 (arviointiasteikko 1-5)
Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.
- Active contribution to the team assignments.