Sustainability MarketingLaajuus (5 cr)
Code: AL00CI75
Credits
5 op
Teaching language
- English
Objective
The student is able to:
- see sustainability as a competitive advantage in business
- meet customer requirements related to sustainability
- make relevant suggestions how to develop sustainability and sustainability marketing in companies
Enrollment
20.11.2023 - 02.01.2024
Timing
09.01.2024 - 30.03.2024
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Anna Pajari
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLABTOMA
-
LLABTO23-24
Small groups
- Lecture 1
Learning outcomes
The student is able to:
- see sustainability as a competitive advantage in business
- meet customer requirements related to sustainability
- make relevant suggestions how to develop sustainability and sustainability marketing in companies
Implementation and methods of teaching
Contact lectures
Case studies
Guest lecturers
Individual reading tasks
Group assignments
Peer reviewing
Moodle-test
Timing and attendance
According to the course timetable Time Edit https://cloud.timeedit.net/lut-saimia/web
Compulsory attendance in the contact lectures.
Compulsory attendance in the final presentation lecture.
Activeness during the course contact sessions will affect the final grade positively.
Learning material and recommended literature
Lectures and lecture notes on Moodle
Course related articles and cases provided by the lecturer
Alternative completion methods
No alternative completion methods.
Working life cooperation
Working life cases and guest lecturers.
Learning environment
Moodle learning platform
Zoom online lectures
Student time use and work load
A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.
Contents
The student
- understands sustainability as a competitive business tool
- reflects CSR from marketing point of view
- takes the customer requirements and expectations into consideration in company's strategic planning
- provides ideas related to CSR and sustainability marketing
Additional information for students: previous knowledge etc.
Basics of marketing.
Assessment criteria
- small group assignments and/or case studies
- major group assignment
- individual Moodle-test
- active participation in online lectures and discussion areas
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.
- Participation in team assignments.
Assessment criteria: level 3 (assessment scale 1–5)
Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.
- Active contribution to the team assignments.
Assessment criteria: level 5 (assessment scale 1–5)
Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.
- Active contribution to the team assignments.
Enrollment
21.11.2022 - 15.01.2023
Timing
23.01.2023 - 31.03.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- English
Seats
0 - 40
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Anna Pajari
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIEX23K1
-
LLABTO23H
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- see sustainability as a competitive advantage in business
- meet customer requirements related to sustainability
- make relevant suggestions how to develop sustainability and sustainability marketing in companies
Implementation and methods of teaching
Online lectures
Case studies
Guest lecturers
Individual reading tasks
Group assignments
Peer reviewing
Moodle-test
Timing and attendance
According to the course timetable Time Edit https://cloud.timeedit.net/lut-saimia/web
Participation in online lectures highly recommendable.
Activeness during the course contact sessions will affect the final grade positively
Learning material and recommended literature
Lectures and lecture notes on Moodle
Course related articles and cases provided by the lecturer
Alternative completion methods
No alternative completion methods.
Working life cooperation
Working life cases and guest lecturers.
Exam retakes
1. Moodle-test March 27, 2023 1.45 p.m.
2. Moodle-test retake March 30, 2023 7 p.m.
Learning environment
Moodle learning platform
Zoom online lectures
Student time use and work load
A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.
Contents
The student
- understands sustainability as a competitive business tool
- reflects CSR from marketing point of view
- takes the customer requirements and expectations into consideration in company's strategic planning
- provides ideas related to CSR and sustainability marketing
Additional information for students: previous knowledge etc.
Basics of marketing.
Assessment criteria
- small group assignments and/or case studies
- major group assignment
- individual Moodle-test
- active participation in online lectures and discussion areas
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.
- Participation in team assignments.
Assessment criteria: level 3 (assessment scale 1–5)
Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.
- Active contribution to the team assignments.
Assessment criteria: level 5 (assessment scale 1–5)
Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.
- Active contribution to the team assignments.