Customer relationship management and marketing automationLaajuus (10 cr)
Code: AL00CI73
Credits
10 op
Objective
The student is able to:
- explain the customer orientated approach and related ideas and concepts as a key factor in company success
- select and apply customer relationship management and marketing automation related procedures and tools
- select and make use of suitable IT solutions for customer care and development
Timing
01.08.2024 - 31.05.2025
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Markus Hämynen
Groups
-
LLABTOMA
-
LLABTO24-25
Learning outcomes
The student is able to:
- explain the customer orientated approach and related ideas and concepts as a key factor in company success
- select and apply customer relationship management and marketing automation related procedures and tools
- select and make use of suitable IT solutions for customer care and development
Assessment scale
1-5
Enrollment
20.11.2023 - 05.01.2024
Timing
01.02.2024 - 31.05.2024
Number of ECTS credits allocated
10 op
Virtual portion
10 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 100
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Reko Juntto
- Markus Hämynen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTOMA
-
LLABTO23-24
Small groups
- Luennot 1
- Online lecture 1
Learning outcomes
The student is able to:
- explain the customer orientated approach and related ideas and concepts as a key factor in company success
- select and apply customer relationship management and marketing automation related procedures and tools
- select and make use of suitable IT solutions for customer care and development
Assessment scale
1-5
Enrollment
15.05.2023 - 01.09.2023
Timing
02.10.2023 - 15.12.2023
Number of ECTS credits allocated
10 op
Virtual portion
4 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Reko Juntto
- Linnea Sulkanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTOMA
-
LLABTO23-24
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the customer orientated approach and related ideas and concepts as a key factor in company success
- select and apply customer relationship management and marketing automation related procedures and tools
- select and make use of suitable IT solutions for customer care and development
Assessment scale
1-5
Enrollment
21.11.2022 - 15.01.2023
Timing
01.02.2023 - 01.05.2023
Number of ECTS credits allocated
10 op
Virtual portion
10 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Linnea Sulkanen
- Reko Juntto
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO23H
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the customer orientated approach and related ideas and concepts as a key factor in company success
- select and apply customer relationship management and marketing automation related procedures and tools
- select and make use of suitable IT solutions for customer care and development
Assessment scale
1-5
Enrollment
01.07.2022 - 04.09.2022
Timing
12.09.2022 - 16.12.2022
Number of ECTS credits allocated
10 op
Virtual portion
10 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Reko Juntto
- Linnea Sulkanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the customer orientated approach and related ideas and concepts as a key factor in company success
- select and apply customer relationship management and marketing automation related procedures and tools
- select and make use of suitable IT solutions for customer care and development
Assessment scale
1-5