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Marketing LawLaajuus (5 cr)

Code: AL00CI66

Credits

5 op

Objective

The student is able to:
- understand the general regulations, consumer protection rules regarding marketing as well as national regulations regarding competition between businesses and marketing law
- is able to recognize and describe the legal risks regarding marketing and take them into account in advance
- understand the key terminology and rules for contracts
- draft a B2B or standard term contract
- evaluate IPR’s significance in the business world from a marketing and competition law perspective
- make use of IPR and avoid infringing the IPR of others (in particular digital IPR)

Enrollment

06.05.2024 - 30.08.2024

Timing

01.08.2024 - 31.12.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Jarmo Kemppinen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
  • Tentti 1 (Size: 0. Open UAS: 0.)
Groups
  • LLABTOMA
  • LLABTO24-25
Small groups
  • Lecture 1
  • Exam 1

Learning outcomes

The student is able to:
- understand the general regulations, consumer protection rules regarding marketing as well as national regulations regarding competition between businesses and marketing law
- is able to recognize and describe the legal risks regarding marketing and take them into account in advance
- understand the key terminology and rules for contracts
- draft a B2B or standard term contract
- evaluate IPR’s significance in the business world from a marketing and competition law perspective
- make use of IPR and avoid infringing the IPR of others (in particular digital IPR)

Assessment scale

1-5

Enrollment

01.05.2023 - 01.09.2023

Timing

04.09.2023 - 20.10.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Jarmo Kemppinen
Scheduling groups
  • Luennot 1 (Size: 0. Open UAS: 0.)
  • Tentti 1 (Size: 0. Open UAS: 0.)
Groups
  • LLABTOMA
  • LLABTO23-24
Small groups
  • Luennot 1
  • Tentti 1

Learning outcomes

The student is able to:
- understand the general regulations, consumer protection rules regarding marketing as well as national regulations regarding competition between businesses and marketing law
- is able to recognize and describe the legal risks regarding marketing and take them into account in advance
- understand the key terminology and rules for contracts
- draft a B2B or standard term contract
- evaluate IPR’s significance in the business world from a marketing and competition law perspective
- make use of IPR and avoid infringing the IPR of others (in particular digital IPR)

Assessment scale

1-5