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Knowing the Customer and Business Environment 1Laajuus (5 cr)

Code: AL00CL57

Credits

5 op

Objective

Students are able to:
-create customer understanding on a need-oriented basis
-assess the customer's needs and outline the purchase decision process
-assess the operating environment (e.g. PESTEL)
-apply marketing research methods
-do competitor analysis

Enrollment

06.05.2024 - 30.08.2024

Timing

01.08.2024 - 31.07.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Outi Katajamäki
Groups
  • LLPRLII23SM

Learning outcomes

Students are able to:
-create customer understanding on a need-oriented basis
-assess the customer's needs and outline the purchase decision process
-assess the operating environment (e.g. PESTEL)
-apply marketing research methods
-do competitor analysis

Assessment scale

1-5

Enrollment

15.05.2023 - 01.09.2023

Timing

01.08.2023 - 31.05.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Ville Lehto
Groups
  • LLPRLII22SM

Learning outcomes

Students are able to:
-create customer understanding on a need-oriented basis
-assess the customer's needs and outline the purchase decision process
-assess the operating environment (e.g. PESTEL)
-apply marketing research methods
-do competitor analysis

Assessment scale

1-5

Enrollment

01.07.2022 - 04.09.2022

Timing

01.09.2022 - 31.05.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages
  • Finnish
Seats

1 - 30

Degree programmes
  • Bachelor's Degree Programme in Business (in Finnish)
Teachers
  • Jyri Hänninen
Groups
  • LLPRLII21SM

Learning outcomes

Students are able to:
-create customer understanding on a need-oriented basis
-assess the customer's needs and outline the purchase decision process
-assess the operating environment (e.g. PESTEL)
-apply marketing research methods
-do competitor analysis

Assessment scale

1-5