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Integrated Marketing CommunicationLaajuus (5 cr)

Code: AL00CI67

Credits

5 op

Teaching language

  • Finnish

Objective

The student is able to:
- define the main forms, terms and goals of marketing communication
- explain how marketing communication can be used to influence target groups
- describe the role of marketing communication in creating value for brands as well as in creating and maintaining customer relationships
- create an integrated marketing communication plan to achieve targets
- compare the main means of traditional and digital advertising and understand the main terms related to them
- define the possibilities of automation, artificial intelligence and analytics in marketing communication

Enrollment

06.05.2024 - 30.08.2024

Timing

10.09.2024 - 30.11.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
  • English
Seats

20 - 50

Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Taina Orpana
  • Sami Lanu
Scheduling groups
  • Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
  • LLABTO24-25
Small groups
  • Online lecture 1

Learning outcomes

The student is able to:
- define the main forms, terms and goals of marketing communication
- explain how marketing communication can be used to influence target groups
- describe the role of marketing communication in creating value for brands as well as in creating and maintaining customer relationships
- create an integrated marketing communication plan to achieve targets
- compare the main means of traditional and digital advertising and understand the main terms related to them
- define the possibilities of automation, artificial intelligence and analytics in marketing communication

Assessment scale

1-5

Timing

01.08.2024 - 31.05.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
  • English
Seats

20 - 50

Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Lotta Toivonen
Scheduling groups
  • Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
  • LLABTO24-25
Small groups
  • Online lecture 1

Learning outcomes

The student is able to:
- define the main forms, terms and goals of marketing communication
- explain how marketing communication can be used to influence target groups
- describe the role of marketing communication in creating value for brands as well as in creating and maintaining customer relationships
- create an integrated marketing communication plan to achieve targets
- compare the main means of traditional and digital advertising and understand the main terms related to them
- define the possibilities of automation, artificial intelligence and analytics in marketing communication

Assessment scale

1-5

Enrollment

15.05.2023 - 01.09.2023

Timing

05.09.2023 - 30.11.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Taina Orpana
  • Sami Lanu
Scheduling groups
  • Luennot (Size: 0. Open UAS: 0.)
Groups
  • LLABTO23-24
Small groups
  • Luennot

Learning outcomes

The student is able to:
- define the main forms, terms and goals of marketing communication
- explain how marketing communication can be used to influence target groups
- describe the role of marketing communication in creating value for brands as well as in creating and maintaining customer relationships
- create an integrated marketing communication plan to achieve targets
- compare the main means of traditional and digital advertising and understand the main terms related to them
- define the possibilities of automation, artificial intelligence and analytics in marketing communication

Assessment scale

1-5

Timing

01.01.2023 - 30.04.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages
  • Finnish
  • English
Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Lotta Toivonen
Groups
  • LLABTO23H
  • LLABTO23-24

Learning outcomes

The student is able to:
- define the main forms, terms and goals of marketing communication
- explain how marketing communication can be used to influence target groups
- describe the role of marketing communication in creating value for brands as well as in creating and maintaining customer relationships
- create an integrated marketing communication plan to achieve targets
- compare the main means of traditional and digital advertising and understand the main terms related to them
- define the possibilities of automation, artificial intelligence and analytics in marketing communication

Assessment scale

1-5

Enrollment

01.07.2022 - 04.09.2022

Timing

27.09.2022 - 31.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages
  • Finnish
Seats

0 - 45

Degree programmes
  • Complementary competence, Bachelor's (in Finnish)
Teachers
  • Taina Orpana
  • Sami Lanu
Scheduling groups
  • Verkkoluento (Size: 0. Open UAS: 0.)
Groups
  • LLABTO22H
Small groups
  • Verkkoluento

Learning outcomes

The student is able to:
- define the main forms, terms and goals of marketing communication
- explain how marketing communication can be used to influence target groups
- describe the role of marketing communication in creating value for brands as well as in creating and maintaining customer relationships
- create an integrated marketing communication plan to achieve targets
- compare the main means of traditional and digital advertising and understand the main terms related to them
- define the possibilities of automation, artificial intelligence and analytics in marketing communication

Assessment scale

1-5