Study Guide

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Visual Identity Design (10 ECTS)
The students are able to
- produce graphic symbols in accordance with brand goals and requirements
- explain the importance of the visual identity as a part of marketing communications
- create a visual identity concept in accordance with brand goals
- design appropriate and carefully crafted typography
- lead a process of redesigning a visual identity
- apply the design management approach in their work.

Branded Publications (5 ECTS)
The student is able to
- assess the link between the content, the focus group and the graphic design
- explain the difference between commercial and journalistic publications
- combine the brand image and brand goals in publications
- design a commercial brochure or product catalogue for different publishing environments
- schedule the working process.

Brand Management (5 ECTS)
The student is able to
- understands the significance of brand management in visual communication
- write a brand strategy, compose a brand manual and use them to create visual material
- develop existing brands
- compose and administer brand material libraries and knows how to use them
- understand and make use of the mechanisms of influencing.

Implementation and methods of teaching

The brand studio operates as a design agency. The students will design real client cases. They will lead and manage the design process and create a project timeline with the client.
Students will work in small teams leading their own project, but sharing knowledge to other teams along the way.

Studio will also provide theory and practical tools and small exercises to aid the students forward.

The teachers will mentor the process throughout.

Timing and attendance

See below.

Learning material and recommended literature

Designing Brand Identity, an essential guide for the whole branding team
Alina Wheeler (John Wiley & Sons, Inc., 2018, 5th edition)

FireSigns : a Semiotic Theory for Graphic Design
Steven Skaggs (2017) Cambridge, MA: The MIT Press

Studio full reading list available in course moodle.

Alternative completion methods

4th year graphic design students may join the branding studio. Please contact the teacher.

Working life cooperation

Real life projects with clients. Visit to studios and outside organisations. Guest lectures from the design field.

Learning environment

Campus, excursions, moodle and other online tools

Student time use and work load

The studio runs for the whole semester.
Part of the scheduled course dates are for independent work in small teams. The students manage their own design process and will be actively involved in managing their clients. They will agree production stages together with the client and deadline dates may therefore vary between teams.
The schedule and ways of working are flexible.

Teachers are present once a week at minimum.
The full schedule can be found at course Moodle.
Students must be present on certain teaching and visit dates, check the schedule.

Contents

In the Brand Studio, the student learns in depth the visual identity design and the main principles of brand management. Students practice their skills through practical design tasks and the theoretical lectures that support them. The studio includes cooperation with companies and organizations through assignments and visits.
Students understand the importance of building a brand and what their role as a designer is in it. They learn to manage the design process and cooperate with the client and their design team.

Additional information for students: previous knowledge etc.

Students must have completed at minimum 2 years of graphic design studies.

Option to participate if the student has at least Markeing communication and branding studies completed and relevant 2 years experience for their respective degree.

Studio accepts exhange students.

Assessment criteria

- Attendance
- Exercises and learning tasks
- Presentations and discussions
- Project management and outcome
- Peer evaluation and self-evaluation

The client's assessment may affect the grade.

Assessment scale

1-5

Failed (0)

- The project outcome does not comply with the objectives of the assignment or is incomplete
- The design work does not answer the brief
- The research is insufficient
- The role and/or teamwork in the design project has failed

The course is also rejected if the student:
- Does not know how to use professional concepts and does not justify her/his/their activities
- Does not use the methods and processes learned in the course
- Can't act customer-oriented
- The student has not been present

Assessment criteria: level 1 (assessment scale 1–5)

- The project outcome is generally in line with the objectives of the assignment
- The design work at least partially answers the brief
- The research has been, to some extent, completed
- The role and/or teamwork has been performed acceptably.

A course grade of 1 also requires that the student:
- Can use professional concepts and justify their actions
- Can use learned methods and processes
- Can act customer-oriented

Assessment criteria: level 3 (assessment scale 1–5)

- The project outcome is according to the assignment's objectives and is implemented appropriately.
- The design work is wide-ranging and supports the brief
- The role and/or teamwork has been performed well

A course grade of 3 also requires that the student:

- Can use professional terms in a versatile way and communicate professionally
- Can choose methods and processes suitable for the activity and justify their choice
- Can take into account the needs of the target group and/or the client appropriately, as well as other course participants

Assessment criteria: level 5 (assessment scale 1–5)

- The project outcome aligns with the assignment's goals and even exceeds them.
- The design work is exceptionally well executed and answers the brief
- The student is proactive and acts excellently in their role in the team

A course grade of 5 also requires that the student:

- Can use methods expertly, communicate professionally, and consider all target groups.
- Can choose, combine and develop methods and processes suitable for the activity to support work
- Can take full responsibility for learning and the project
- Receives excellent feedback from the client and also from other course participants

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Implementation and methods of teaching

The students will design a real magazine. They will lead and manage the design process.

Students will work both in small teams and as a group.

Studio will also provide theory and practical tools and small exercises to aid the students forward.

The teachers will mentor the process throughout.

Timing and attendance

The studio runs from January to beginning of May.
Active presence is required throughout the course.
During the first session, the course timetable and assignments are reviewed.

Learning material and recommended literature

Literature recommendations, websites and other relevant sources will be reviewed during the course.

Working life cooperation

The course may include company visits and guest lecturers.

Learning environment

Campus, excursions, company visits, moodle and zoom.

Student time use and work load

The publication has a specific production schedule that must be committed to.
On average, 20 x 27h = 540h of work is required to achieve the desired level of competence. The total number of hours is divided into face-to-face teaching, teamwork and independent work.

Additional information for students: previous knowledge etc.

1. and 2. year studies.

Be in contact with the coordinating teacher Sara Bengts if you have questions.

Assessment criteria

The grade will be based on attendance, activity during the contact days and group work, and the level of completion of the learning tasks.
The learning tasks must be returned according to the timetable

Peer assessment in teamwork alongside the teacher's assessment.

Assessment scale

1-5

Failed (0)

A failed grade is given when the student has not achieved the learning objectives of the course or has not been able to demonstrate his/her competence. Or the student has not completed the tasks for which he/she is responsible and participated as an active member of the group work and completing the assignments.

Assessment criteria: level 1 (assessment scale 1–5)

Student
- Can work according to instructions.
- Can search for professional information related to the course in a guided way.
- Has participated in common teaching situations
- Has carried out the tasks for which he/she was responsible in a guided way.
- Has not shown activity, initiative and self-direction in carrying out group work

Assessment criteria: level 3 (assessment scale 1–5)

Student
- can apply and develop a variety of options in their working process.
- can use what he/she has learned in a planned and creative way.
- has done a good job of completing the tasks for which he/she was responsible within the time limits.
- has demonstrated activity, initiative and self-direction as a member of a team.
- can apply the methods used, suggest and brainstorm ways of working and communicate constructively in a team.

Assessment criteria: level 5 (assessment scale 1–5)

Student:
- can apply and develop a variety of options in his/her working process.
- Can use what he/she has learned in a planned and creative way and apply the feedback he/she receives.
- Has done an excellent job of completing the tasks for which he/she was responsible within the time limits.
- has systematically demonstrated exceptional activity, initiative, ability to ideate and self-direction as a member of a team.
- can apply the methods used, propose and innovate approaches and ideas, and communicate constructively within the team.

Learning outcomes

The students are able to
- document their work methods and process both visually and textually
- situate their expertise and expression in the professional field
- produce a comprehensive visual portfolio of their work.

Implementation and methods of teaching

The course is taught face-to-face and consists of group work, presentations and discussions.

Timing and attendance

The course will run from 11.12.2024 to late spring 2025. There will be four face-to-face meetings. 50% attendance is required for successful completion.

Learning material and recommended literature

Can be found on the course's Moodle platform

Exam retakes

It is not possible to retake the course (there is no exam).

Learning environment

Mukkulankatu campus and Moodle platform.

Student time use and work load

The 54 working hours of the 2 credit course are divided as follows: face-to-face meetings about 8 hours, independent and group work about 46 hours.

Contents

The course covers how to identify and make visible your own skills, both verbally and visually, and how to examine them from a working life perspective.

Assessment criteria

Assessment based on coursework, presentations, activity, work process and attendance. In addition, self- and peer-assessment for group work.

Assessment scale

1-5

Failed (0)

Students will receive a failing grade if they do not meet the attendance requirement, have not completed all course assignments within the prescribed time or have not met the learning objectives of the course.

Assessment criteria: level 1 (assessment scale 1–5)

Student
- can document their own working methods and processes both visually and in writing.
- perceive their own level of competence and skills in relation to the needs of the world of work.
- be able to produce a comprehensive portfolio of their own competences.
- can work both independently and as part of a team.

Assessment criteria: level 3 (assessment scale 1–5)

Student
- is able to document his/her working method and process in an appropriate way, both visually and in writing.
- perceive their own level of competence and skills in relation to the needs of the world of work and identify essential areas for development.
- can produce a portfolio that makes his/her competences fully visible and professionally credible.
- demonstrate active participation in discussions and work both independently and as part of a team.

Assessment criteria: level 5 (assessment scale 1–5)

Student
- is able to document his/her working method and process in an appropriate way, both visually and in writing.
- perceive his/her own level of competence and skills in relation to the needs of working life and can purposefully plan ways to develop his/her skills.
- can produce a portfolio that makes his/her competences fully visible and professionally credible.
- demonstrate active and constructive participation in discussions, and work fluently both independently and as part of a team. The student's attendance rate is at least 75%.

Learning outcomes

The students are able to
- report their work on a project to the client, project management or funder
- demonstrate, using citations, that they are familiar with practices in their field
- create a visual written project report.

Assessment scale

1-5

Failed (0)

- Repeated absences from lessons and teaching situations



- Poor knowledge of the professional knowledge and skills relevant to the course



- Absence of key course assignments

Assessment criteria: level 1 (assessment scale 1–5)

- Ability to work according to instructions

- Can generate ideas for the implementation of the assignment

- Can identify and describe the main methods of the course in a guided manner

- Participates in a guided learning discussion

- Can search for professional information in his/her field

Assessment criteria: level 3 (assessment scale 1–5)

- Is able to apply a wide range of options to his/her working process

- Can implement assignments in a guided and independent manner on the basis of their ideas and develop them on the basis of feedback

- Can independently identify and compare the methods used

- Can assess and justify competence and set objectives for development in terms of content and/or technology

- Able to follow and describe the professional debate in his/her field

Assessment criteria: level 5 (assessment scale 1–5)

- Can apply and develop a variety of options in their working process

- Can use what they have learned in a planned and creative way when carrying out assignments and apply feedback received

- Can apply the methods used and analyse their relationship to the task

- Able to assess, develop and extend content and/or technical competences

- Able to participate in professional debates in his/her field 

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Implementation and methods of teaching

The students will design a real magazine. They will lead and manage the design process.

Students will work both in small teams and as a group.

Studio will also provide theory and practical tools and small exercises to aid the students forward.

The teachers will mentor the process throughout.

Timing and attendance

The studio runs from January to beginning of May.
Active presence is required throughout the course.
During the first session, the course timetable and assignments are reviewed.

Learning material and recommended literature

Literature recommendations, websites and other relevant sources will be reviewed during the course.

Working life cooperation

The course may include company visits and guest lecturers.

Learning environment

Campus, excursions, company visits, moodle and zoom.

Student time use and work load

The publication has a specific production schedule that must be committed to.
On average, 20 x 27h = 540h of work is required to achieve the desired level of competence. The total number of hours is divided into face-to-face teaching, teamwork and independent work.

Additional information for students: previous knowledge etc.

1. and 2. year studies.

Be in contact with the coordinating teacher Sara Bengts if you have questions.

Assessment criteria

The grade will be based on attendance, activity during the contact days and group work, and the level of completion of the learning tasks.
The learning tasks must be returned according to the timetable

Peer assessment in teamwork alongside the teacher's assessment.

Assessment scale

1-5

Failed (0)

A failed grade is given when the student has not achieved the learning objectives of the course or has not been able to demonstrate his/her competence. Or the student has not completed the tasks for which he/she is responsible and participated as an active member of the group work and completing the assignments.

Assessment criteria: level 1 (assessment scale 1–5)

Student
- Can work according to instructions.
- Can search for professional information related to the course in a guided way.
- Has participated in common teaching situations
- Has carried out the tasks for which he/she was responsible in a guided way.
- Has not shown activity, initiative and self-direction in carrying out group work

Assessment criteria: level 3 (assessment scale 1–5)

Student
- can apply and develop a variety of options in their working process.
- can use what he/she has learned in a planned and creative way.
- has done a good job of completing the tasks for which he/she was responsible within the time limits.
- has demonstrated activity, initiative and self-direction as a member of a team.
- can apply the methods used, suggest and brainstorm ways of working and communicate constructively in a team.

Assessment criteria: level 5 (assessment scale 1–5)

Student:
- can apply and develop a variety of options in his/her working process.
- Can use what he/she has learned in a planned and creative way and apply the feedback he/she receives.
- Has done an excellent job of completing the tasks for which he/she was responsible within the time limits.
- has systematically demonstrated exceptional activity, initiative, ability to ideate and self-direction as a member of a team.
- can apply the methods used, propose and innovate approaches and ideas, and communicate constructively within the team.

Learning outcomes

The students are able to
- document their work methods and process both visually and textually
- situate their expertise and expression in the professional field
- produce a comprehensive visual portfolio of their work.

Implementation and methods of teaching

The course is taught face-to-face and consists of group work, presentations and discussions.

Timing and attendance

The course will run from 11.12.2024 to late spring 2025. There will be four face-to-face meetings. 50% attendance is required for successful completion.

Learning material and recommended literature

Can be found on the course's Moodle platform

Exam retakes

It is not possible to retake the course (there is no exam).

Learning environment

Mukkulankatu campus and Moodle platform.

Student time use and work load

The 54 working hours of the 2 credit course are divided as follows: face-to-face meetings about 8 hours, independent and group work about 46 hours.

Contents

The course covers how to identify and make visible your own skills, both verbally and visually, and how to examine them from a working life perspective.

Assessment criteria

Assessment based on coursework, presentations, activity, work process and attendance. In addition, self- and peer-assessment for group work.

Assessment scale

1-5

Failed (0)

Students will receive a failing grade if they do not meet the attendance requirement, have not completed all course assignments within the prescribed time or have not met the learning objectives of the course.

Assessment criteria: level 1 (assessment scale 1–5)

Student
- can document their own working methods and processes both visually and in writing.
- perceive their own level of competence and skills in relation to the needs of the world of work.
- be able to produce a comprehensive portfolio of their own competences.
- can work both independently and as part of a team.

Assessment criteria: level 3 (assessment scale 1–5)

Student
- is able to document his/her working method and process in an appropriate way, both visually and in writing.
- perceive their own level of competence and skills in relation to the needs of the world of work and identify essential areas for development.
- can produce a portfolio that makes his/her competences fully visible and professionally credible.
- demonstrate active participation in discussions and work both independently and as part of a team.

Assessment criteria: level 5 (assessment scale 1–5)

Student
- is able to document his/her working method and process in an appropriate way, both visually and in writing.
- perceive his/her own level of competence and skills in relation to the needs of working life and can purposefully plan ways to develop his/her skills.
- can produce a portfolio that makes his/her competences fully visible and professionally credible.
- demonstrate active and constructive participation in discussions, and work fluently both independently and as part of a team. The student's attendance rate is at least 75%.

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Visual Identity Design (10 ECTS)
The students are able to
- produce graphic symbols in accordance with brand goals and requirements
- explain the importance of the visual identity as a part of marketing communications
- create a visual identity concept in accordance with brand goals
- design appropriate and carefully crafted typography
- lead a process of redesigning a visual identity
- apply the design management approach in their work.

Branded Publications (5 ECTS)
The student is able to
- assess the link between the content, the focus group and the graphic design
- explain the difference between commercial and journalistic publications
- combine the brand image and brand goals in publications
- design a commercial brochure or product catalogue for different publishing environments
- schedule the working process.

Brand Management (5 ECTS)
The student is able to
- understands the significance of brand management in visual communication
- write a brand strategy, compose a brand manual and use them to create visual material
- develop existing brands
- compose and administer brand material libraries and knows how to use them
- understand and make use of the mechanisms of influencing.

Implementation and methods of teaching

The brand studio operates as a design agency. The students will design real client cases. They will lead and manage the design process and create a project timeline with the client.
Students will work in small teams leading their own project, but sharing knowledge to other teams along the way.

Studio will also provide theory and practical tools and small exercises to aid the students forward.

The teachers will mentor the process throughout.

Timing and attendance

See below.

Learning material and recommended literature

Designing Brand Identity, an essential guide for the whole branding team
Alina Wheeler (John Wiley & Sons, Inc., 2018, 5th edition)

FireSigns : a Semiotic Theory for Graphic Design
Steven Skaggs (2017) Cambridge, MA: The MIT Press

Studio full reading list available in course moodle.

Alternative completion methods

4th year graphic design students may join the branding studio. Please contact the teacher.

Working life cooperation

Real life projects with clients. Visit to studios and outside organisations. Guest lectures from the design field.

Learning environment

Campus, excursions, moodle and other online tools

Student time use and work load

The studio runs for the whole semester.
Part of the scheduled course dates are for independent work in small teams. The students manage their own design process and will be actively involved in managing their clients. They will agree production stages together with the client and deadline dates may therefore vary between teams.
The schedule and ways of working are flexible.

Teachers are present once a week at minimum.
The full schedule can be found at course Moodle.
Students must be present on certain teaching and visit dates, check the schedule.

Contents

In the Brand Studio, the student learns in depth the visual identity design and the main principles of brand management. Students practice their skills through practical design tasks and the theoretical lectures that support them. The studio includes cooperation with companies and organizations through assignments and visits.
Students understand the importance of building a brand and what their role as a designer is in it. They learn to manage the design process and cooperate with the client and their design team.

Additional information for students: previous knowledge etc.

Students must have completed at minimum 2 years of graphic design studies.

Option to participate if the student has at least Markeing communication and branding studies completed and relevant 2 years experience for their respective degree.

Studio accepts exhange students.

Assessment criteria

- Attendance
- Exercises and learning tasks
- Presentations and discussions
- Project management and outcome
- Peer evaluation and self-evaluation

The client's assessment may affect the grade.

Assessment scale

1-5

Failed (0)

- The project outcome does not comply with the objectives of the assignment or is incomplete
- The design work does not answer the brief
- The research is insufficient
- The role and/or teamwork in the design project has failed

The course is also rejected if the student:
- Does not know how to use professional concepts and does not justify her/his/their activities
- Does not use the methods and processes learned in the course
- Can't act customer-oriented
- The student has not been present

Assessment criteria: level 1 (assessment scale 1–5)

- The project outcome is generally in line with the objectives of the assignment
- The design work at least partially answers the brief
- The research has been, to some extent, completed
- The role and/or teamwork has been performed acceptably.

A course grade of 1 also requires that the student:
- Can use professional concepts and justify their actions
- Can use learned methods and processes
- Can act customer-oriented

Assessment criteria: level 3 (assessment scale 1–5)

- The project outcome is according to the assignment's objectives and is implemented appropriately.
- The design work is wide-ranging and supports the brief
- The role and/or teamwork has been performed well

A course grade of 3 also requires that the student:

- Can use professional terms in a versatile way and communicate professionally
- Can choose methods and processes suitable for the activity and justify their choice
- Can take into account the needs of the target group and/or the client appropriately, as well as other course participants

Assessment criteria: level 5 (assessment scale 1–5)

- The project outcome aligns with the assignment's goals and even exceeds them.
- The design work is exceptionally well executed and answers the brief
- The student is proactive and acts excellently in their role in the team

A course grade of 5 also requires that the student:

- Can use methods expertly, communicate professionally, and consider all target groups.
- Can choose, combine and develop methods and processes suitable for the activity to support work
- Can take full responsibility for learning and the project
- Receives excellent feedback from the client and also from other course participants

Learning outcomes

The students are able to
- report their work on a project to the client, project management or funder
- demonstrate, using citations, that they are familiar with practices in their field
- create a visual written project report.

Assessment scale

1-5

Failed (0)

- Repeated absences from lessons and teaching situations



- Poor knowledge of the professional knowledge and skills relevant to the course



- Absence of key course assignments

Assessment criteria: level 1 (assessment scale 1–5)

- Ability to work according to instructions

- Can generate ideas for the implementation of the assignment

- Can identify and describe the main methods of the course in a guided manner

- Participates in a guided learning discussion

- Can search for professional information in his/her field

Assessment criteria: level 3 (assessment scale 1–5)

- Is able to apply a wide range of options to his/her working process

- Can implement assignments in a guided and independent manner on the basis of their ideas and develop them on the basis of feedback

- Can independently identify and compare the methods used

- Can assess and justify competence and set objectives for development in terms of content and/or technology

- Able to follow and describe the professional debate in his/her field

Assessment criteria: level 5 (assessment scale 1–5)

- Can apply and develop a variety of options in their working process

- Can use what they have learned in a planned and creative way when carrying out assignments and apply feedback received

- Can apply the methods used and analyse their relationship to the task

- Able to assess, develop and extend content and/or technical competences

- Able to participate in professional debates in his/her field