Study Guide

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Visual Identity Design (10 ECTS)
The students are able to
- produce graphic symbols in accordance with brand goals and requirements
- explain the importance of the visual identity as a part of marketing communications
- create a visual identity concept in accordance with brand goals
- design appropriate and carefully crafted typography
- lead a process of redesigning a visual identity
- apply the design management approach in their work.

Branded Publications (5 ECTS)
The student is able to
- assess the link between the content, the focus group and the graphic design
- explain the difference between commercial and journalistic publications
- combine the brand image and brand goals in publications
- design a commercial brochure or product catalogue for different publishing environments
- schedule the working process.

Brand Management (5 ECTS)
The student is able to
- understands the significance of brand management in visual communication
- write a brand strategy, compose a brand manual and use them to create visual material
- develop existing brands
- compose and administer brand material libraries and knows how to use them
- understand and make use of the mechanisms of influencing.

Implementation and methods of teaching

The brand studio operates as a design agency. The students will design real cases. They will lead and manage the design process and create timelines with the client.
Students will work in small teams leading their own project, but sharing knowledge to other teams along the way.

Studio will also provide theory and practical tools to aid the students forward.

The teachers will mentor the process throughout.

Timing and attendance

See below.

Learning material and recommended literature

Studio full reading list available in course moodle.

Alternative completion methods

4th year graphic design students may join the branding studio. Please contact the teacher.

Working life cooperation

Real life projects with clients. Visit to studios and outside organisations. Guest lectures from the design field.

Learning environment

Campus, excursions, moodle and other online tools

Student time use and work load

The studio runs for the whole semester.
Part of the scheduled course dates are for independent work in small teams. The students manage their won design process and will be actively involved in managind their clients. They will agree production stages together with the client and deadline dates may therefore vary between teams.
The schedule and ways of working are flexible.

Teachers are present once a week at minimum.
The full schedule can be found at course moodle.
Students must be present on certain teaching and visit dates, check the schedule.

Contents

In the Brand Studio, the student learns in depth the visual identity design and the main principles of brand management. Students practice their skills through practical design tasks and the theoretical lectures that support them. The study course includes cooperation with companies and organizations through assignments and visits.
Students understand the importance of building a brand and what their role as a designer is in it. They learn to manage the design process and cooperate with the client and his design team.

Additional information for students: previous knowledge etc.

Students must have completed at minimum 2 years of graphic design studies.

Option to participate if the student has at least Markeing communication and branding studies completed and relevant 2 years experience for their respective degree.

Assessment criteria

- Attendance
- Exercises and learning tasks
- Presentations and discussions
- Project management and outcome
- Peer evaluation and self-evaluation

The client's assessment may affect the grade.

Assessment scale

1-5

Failed (0)

- The project outcome does not comply with the objectives of the assignment or is incomplete
- The design work does not answer the brief
- The research is insufficient
- The role and/or teamwork in the design project has failed

The course is also rejected if the student:
- Does not know how to use professional concepts and does not justify her/his/their activities
- Does not use the methods and processes learned in the course
- Can't act customer-oriented
- The student has not been present

Assessment criteria: level 1 (assessment scale 1–5)

- The project outcome is generally in line with the objectives of the assignment
- The design work at least partially answers the brief
- The research has been, to some extent, completed
- The role and/or teamwork has been performed acceptably.

A course grade of 1 also requires that the student:
- Can use professional concepts and justify their actions
- Can use learned methods and processes
- Can act customer-oriented

Assessment criteria: level 3 (assessment scale 1–5)

- The project outcome is according to the assignment's objectives and is implemented appropriately.
- The design work is wide-ranging and supports the brief
- The role and/or teamwork has been performed well

A course grade of 3 also requires that the student:

- Can use professional terms in a versatile way and communicate professionally
- Can choose methods and processes suitable for the activity and justify their choice
- Can take into account the needs of the target group and/or the client appropriately, as well as other course participants

Assessment criteria: level 5 (assessment scale 1–5)

- The project outcome aligns with the assignment's goals and even exceeds them.
- The design work is exceptionally well executed and answers the brief
- The student is proactive and acts excellently in their role in the team

A course grade of 5 also requires that the student:

- Can use methods expertly, communicate professionally, and consider all target groups.
- Can choose, combine and develop methods and processes suitable for the activity to support work
- Can take full responsibility for learning and the project
- Receives excellent feedback from the client and also from other course participants

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Assessment scale

1-5

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Illustrated Storytelling (5 ECTS)
The student is able to
- design illustrations for childrens literature, fiction and other publications that utilize storytelling as well as instruction manuals and school books
- create an illustration concept and illustrations for a story-based publication.

Journalistic Illustration (5 ECTS)
The student is able to
- produce illustration images based on the assignment
- produce illustration and infographics that support written communication
- collect visual information and use visual commentary to support different text genres
- use storytelling methods within single-image illustrations.

Animated Illustration (5 ECTS)
The student is able to
- produce digital illustrations with elements of motion graphics
- produce animated infographics, marketing and ad material and other business communication
- use methods of storytelling based on animated illustration.

Basics of Comics (5 ECTS)
The student is able to
- use the methods and tools of story-based visual storytelling
- create a graphic concept and illustrations for a storyline.

Implementation and methods of teaching

The course is realized as face-to-face teaching, consisting of theoretical lectures, presentations, exercises and discussions. In addition, students will work independently, both individually and in groups.

Timing and attendance

The studio is scheduled throughout the spring semester. Meetings will take place approximately twice a week, with students working independently on exercises. Unless otherwise agreed, 60% attendance is required for successful completion.

Learning material and recommended literature

Can be found on Moodle.

Working life cooperation

If possible.

Exam retakes

No retake (there is no exam).

Learning environment

Mukkulankatu campus and the course's Moodle platform.

Student time use and work load

The 540 working hours of the 20-credit studio are divided as follows: face-to-face teaching about 200-220 hours, independent and group work 320-340 hours (about 10 weeks!).

Contents

In the illustration studio, students reflect on their own visual thinking, explore their own expression and develop their personal style of presentation through experimentation. The student gets to know the different areas and uses of illustration and learns skills that are useful in illustration work.

Additional information for students: previous knowledge etc.

Basic knowledge of software used in visual field is desirable.

Assessment criteria

Assessment based on coursework, learning diary, presentations and general activity and attendance, as well as self- and peer-assessment.

Assessment scale

1-5

Failed (0)

Students will receive a failing grade if they do not meet the attendance requirement, have not completed all course assignments within the prescribed time or have not met the learning objectives of the course.

Assessment criteria: level 1 (assessment scale 1–5)

Students will be able to describe and compare different illustration situations and styles, produce illustrations that support the content of the message and produce purposeful and varied illustrations for different contexts. Students will be able to evaluate their own style of expression. Students will be able to design and produce illustrations in collaboration with the client. The student will be able to work both independently and as part of a team.

Assessment criteria: level 3 (assessment scale 1–5)

Students can describe and compare different illustration situations and styles, produce illustrations that support the content of the message, and fluently produce purposeful and versatile illustrations for different contexts. Students can analytically evaluate and develop their own style of expression. The student is able to design and produce professional illustrations in collaboration with the client. The student will be able to work both independently and as part of a team.

Assessment criteria: level 5 (assessment scale 1–5)

Students can describe and compare different illustration situations and styles, produce illustrations that support the content of the message, and fluently produce purposeful and versatile illustrations for different contexts. They can analyse and evaluate their own style of expression and develop it in a determined way. The student can convincingly design and produce professional illustrations in collaboration with the client. The student will be able to work fluently both independently and as part of a team. The student will have a minimum attendance rate of 70%.

Learning outcomes

The students are able to
- document their work and competence in a visual way
- create a written describe assignments and their working process in a clear and concise way
- produce a visual portfolio.

Implementation and methods of teaching

The course is carried out face-to-face and consists of theoretical lectures, presentations and discussions.

Timing and attendance

The course runs for the whole academic year. Face-to-face meetings 2 times per semester. 50% attendance is required for successful completion. Absences cannot be compensated.

Learning material and recommended literature

Can be found on the course's Moodle platform

Exam retakes

It is not possible to renew the course (there is no exam).

Learning environment

Mukkulankatu campus and Moodle platform.

Student time use and work load

The 27 working hours of the 1 credit course are divided as follows: face-to-face teaching about 12 hours, self-study about 15 hours.

Contents

The course focuses on how to identify your own skills and make them visible, both verbally and visually.

Assessment criteria

Assessment based on coursework, presentations, activity and attendance.

Assessment scale

1-5

Failed (0)

The student will receive a failing grade if the attendance requirement is not met or if they have not completed all course assignments within the specified time.

Assessment criteria: level 1 (assessment scale 1–5)

Student is be able to document their skills visually and clearly articulate the main points of the assignment and work process, and produce a coherent visual portfolio.

Assessment criteria: level 3 (assessment scale 1–5)

The student is able to visually document their knowledge and articulate the main aspects of the assignment and the working process in a clear and interesting way and produce a coherent visual portfolio. The student demonstrates active participation and contribute to discussions.

Assessment criteria: level 5 (assessment scale 1–5)

The student is able to visually document their knowledge and articulate the main aspects of the assignment and the working process in a clear and interesting way and produce a coherent visual portfolio. The student demonstrates activity and constructive participation in discussions with a minimum attendance of 75%.

Learning outcomes

The students are able to
- document their work and competence in a visual way
- create a written describe assignments and their working process in a clear and concise way
- produce a visual portfolio.

Implementation and methods of teaching

The course consists of theoretical lectures, individual work, presentations and discussions.

Timing and attendance

Attendance is required.

Learning material and recommended literature

The learning material is shared during the course on the course's moodle page.

Exam retakes

It is not possible to renew the course (there is no exam).

Assessment criteria

Assessment based on coursework, presentations, activity and attendance.

Assessment scale

1-5

Failed (0)

The student will receive a failing grade if the attendance requirement is not met or if they have not completed all course assignments within the specified time.

Assessment criteria: level 1 (assessment scale 1–5)

- Ability to work according to instructions
- Can generate ideas for the implementation of the assignment
- Can identify and describe the main methods of the course in a guided manner
- Participates in a guided learning discussion
- Can search for professional information in his/her field

Assessment criteria: level 3 (assessment scale 1–5)

- Is able to apply a wide range of options to his/her working process
- Can implement assignments in a guided and independent manner on the basis of their ideas and develop them on the basis of feedback
- Can independently identify and compare the methods used
- Can assess and justify competence and set objectives for development in terms of content and/or technology
- Able to follow and describe the professional debate in his/her field

Assessment criteria: level 5 (assessment scale 1–5)

- Can apply and develop a variety of options in their working process
- Can use what they have learned in a planned and creative way when carrying out assignments and apply feedback received
- Can apply the methods used and analyse their relationship to the task
- Able to assess, develop and extend content and/or technical competences
- Able to participate in professional debates in his/her field

Learning outcomes

The students are able to
- document their work methods and process both visually and textually
- situate their expertise and expression in the professional field
- produce a comprehensive visual portfolio of their work.

Assessment scale

1-5

Failed (0)

- Repeated absences from lessons and teaching situations

- Poor knowledge of the professional knowledge and skills relevant to the course

- Absence of key course assignments

Assessment criteria: level 1 (assessment scale 1–5)

- Ability to work according to instructions
- Can generate ideas for the implementation of the assignment
- Can identify and describe the main methods of the course in a guided manner
- Participates in a guided learning discussion
- Can search for professional information in his/her field

Assessment criteria: level 3 (assessment scale 1–5)

- Is able to apply a wide range of options to his/her working process
- Can implement assignments in a guided and independent manner on the basis of their ideas and develop them on the basis of feedback
- Can independently identify and compare the methods used
- Can assess and justify competence and set objectives for development in terms of content and/or technology
- Able to follow and describe the professional debate in his/her field

Assessment criteria: level 5 (assessment scale 1–5)

- Can apply and develop a variety of options in their working process
- Can use what they have learned in a planned and creative way when carrying out assignments and apply feedback received
- Can apply the methods used and analyse their relationship to the task
- Able to assess, develop and extend content and/or technical competences
- Able to participate in professional debates in his/her field

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Illustrated Storytelling (5 ECTS)
The student is able to
- design illustrations for childrens literature, fiction and other publications that utilize storytelling as well as instruction manuals and school books
- create an illustration concept and illustrations for a story-based publication.

Journalistic Illustration (5 ECTS)
The student is able to
- produce illustration images based on the assignment
- produce illustration and infographics that support written communication
- collect visual information and use visual commentary to support different text genres
- use storytelling methods within single-image illustrations.

Animated Illustration (5 ECTS)
The student is able to
- produce digital illustrations with elements of motion graphics
- produce animated infographics, marketing and ad material and other business communication
- use methods of storytelling based on animated illustration.

Basics of Comics (5 ECTS)
The student is able to
- use the methods and tools of story-based visual storytelling
- create a graphic concept and illustrations for a storyline.

Implementation and methods of teaching

The course is realized as face-to-face teaching, consisting of theoretical lectures, presentations, exercises and discussions. In addition, students will work independently, both individually and in groups.

Timing and attendance

The studio is scheduled throughout the spring semester. Meetings will take place approximately twice a week, with students working independently on exercises. Unless otherwise agreed, 60% attendance is required for successful completion.

Learning material and recommended literature

Can be found on Moodle.

Working life cooperation

If possible.

Exam retakes

No retake (there is no exam).

Learning environment

Mukkulankatu campus and the course's Moodle platform.

Student time use and work load

The 540 working hours of the 20-credit studio are divided as follows: face-to-face teaching about 200-220 hours, independent and group work 320-340 hours (about 10 weeks!).

Contents

In the illustration studio, students reflect on their own visual thinking, explore their own expression and develop their personal style of presentation through experimentation. The student gets to know the different areas and uses of illustration and learns skills that are useful in illustration work.

Additional information for students: previous knowledge etc.

Basic knowledge of software used in visual field is desirable.

Assessment criteria

Assessment based on coursework, learning diary, presentations and general activity and attendance, as well as self- and peer-assessment.

Assessment scale

1-5

Failed (0)

Students will receive a failing grade if they do not meet the attendance requirement, have not completed all course assignments within the prescribed time or have not met the learning objectives of the course.

Assessment criteria: level 1 (assessment scale 1–5)

Students will be able to describe and compare different illustration situations and styles, produce illustrations that support the content of the message and produce purposeful and varied illustrations for different contexts. Students will be able to evaluate their own style of expression. Students will be able to design and produce illustrations in collaboration with the client. The student will be able to work both independently and as part of a team.

Assessment criteria: level 3 (assessment scale 1–5)

Students can describe and compare different illustration situations and styles, produce illustrations that support the content of the message, and fluently produce purposeful and versatile illustrations for different contexts. Students can analytically evaluate and develop their own style of expression. The student is able to design and produce professional illustrations in collaboration with the client. The student will be able to work both independently and as part of a team.

Assessment criteria: level 5 (assessment scale 1–5)

Students can describe and compare different illustration situations and styles, produce illustrations that support the content of the message, and fluently produce purposeful and versatile illustrations for different contexts. They can analyse and evaluate their own style of expression and develop it in a determined way. The student can convincingly design and produce professional illustrations in collaboration with the client. The student will be able to work fluently both independently and as part of a team. The student will have a minimum attendance rate of 70%.

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Assessment scale

1-5

Learning outcomes

The students are able to
- document their work and competence in a visual way
- create a written describe assignments and their working process in a clear and concise way
- produce a visual portfolio.

Implementation and methods of teaching

The course consists of theoretical lectures, individual work, presentations and discussions.

Timing and attendance

Attendance is required.

Learning material and recommended literature

The learning material is shared during the course on the course's moodle page.

Exam retakes

It is not possible to renew the course (there is no exam).

Assessment criteria

Assessment based on coursework, presentations, activity and attendance.

Assessment scale

1-5

Failed (0)

The student will receive a failing grade if the attendance requirement is not met or if they have not completed all course assignments within the specified time.

Assessment criteria: level 1 (assessment scale 1–5)

- Ability to work according to instructions
- Can generate ideas for the implementation of the assignment
- Can identify and describe the main methods of the course in a guided manner
- Participates in a guided learning discussion
- Can search for professional information in his/her field

Assessment criteria: level 3 (assessment scale 1–5)

- Is able to apply a wide range of options to his/her working process
- Can implement assignments in a guided and independent manner on the basis of their ideas and develop them on the basis of feedback
- Can independently identify and compare the methods used
- Can assess and justify competence and set objectives for development in terms of content and/or technology
- Able to follow and describe the professional debate in his/her field

Assessment criteria: level 5 (assessment scale 1–5)

- Can apply and develop a variety of options in their working process
- Can use what they have learned in a planned and creative way when carrying out assignments and apply feedback received
- Can apply the methods used and analyse their relationship to the task
- Able to assess, develop and extend content and/or technical competences
- Able to participate in professional debates in his/her field

Learning outcomes

The students are able to
- document their work methods and process both visually and textually
- situate their expertise and expression in the professional field
- produce a comprehensive visual portfolio of their work.

Assessment scale

1-5

Failed (0)

- Repeated absences from lessons and teaching situations

- Poor knowledge of the professional knowledge and skills relevant to the course

- Absence of key course assignments

Assessment criteria: level 1 (assessment scale 1–5)

- Ability to work according to instructions
- Can generate ideas for the implementation of the assignment
- Can identify and describe the main methods of the course in a guided manner
- Participates in a guided learning discussion
- Can search for professional information in his/her field

Assessment criteria: level 3 (assessment scale 1–5)

- Is able to apply a wide range of options to his/her working process
- Can implement assignments in a guided and independent manner on the basis of their ideas and develop them on the basis of feedback
- Can independently identify and compare the methods used
- Can assess and justify competence and set objectives for development in terms of content and/or technology
- Able to follow and describe the professional debate in his/her field

Assessment criteria: level 5 (assessment scale 1–5)

- Can apply and develop a variety of options in their working process
- Can use what they have learned in a planned and creative way when carrying out assignments and apply feedback received
- Can apply the methods used and analyse their relationship to the task
- Able to assess, develop and extend content and/or technical competences
- Able to participate in professional debates in his/her field

Learning outcomes

The students are able to
- document their work and competence in a visual way
- create a written describe assignments and their working process in a clear and concise way
- produce a visual portfolio.

Implementation and methods of teaching

The course is carried out face-to-face and consists of theoretical lectures, presentations and discussions.

Timing and attendance

The course runs for the whole academic year. Face-to-face meetings 2 times per semester. 50% attendance is required for successful completion. Absences cannot be compensated.

Learning material and recommended literature

Can be found on the course's Moodle platform

Exam retakes

It is not possible to renew the course (there is no exam).

Learning environment

Mukkulankatu campus and Moodle platform.

Student time use and work load

The 27 working hours of the 1 credit course are divided as follows: face-to-face teaching about 12 hours, self-study about 15 hours.

Contents

The course focuses on how to identify your own skills and make them visible, both verbally and visually.

Assessment criteria

Assessment based on coursework, presentations, activity and attendance.

Assessment scale

1-5

Failed (0)

The student will receive a failing grade if the attendance requirement is not met or if they have not completed all course assignments within the specified time.

Assessment criteria: level 1 (assessment scale 1–5)

Student is be able to document their skills visually and clearly articulate the main points of the assignment and work process, and produce a coherent visual portfolio.

Assessment criteria: level 3 (assessment scale 1–5)

The student is able to visually document their knowledge and articulate the main aspects of the assignment and the working process in a clear and interesting way and produce a coherent visual portfolio. The student demonstrates active participation and contribute to discussions.

Assessment criteria: level 5 (assessment scale 1–5)

The student is able to visually document their knowledge and articulate the main aspects of the assignment and the working process in a clear and interesting way and produce a coherent visual portfolio. The student demonstrates activity and constructive participation in discussions with a minimum attendance of 75%.

Learning outcomes

This studio course includes the following parts and their respective learning goals:

Visual Identity Design (10 ECTS)
The students are able to
- produce graphic symbols in accordance with brand goals and requirements
- explain the importance of the visual identity as a part of marketing communications
- create a visual identity concept in accordance with brand goals
- design appropriate and carefully crafted typography
- lead a process of redesigning a visual identity
- apply the design management approach in their work.

Branded Publications (5 ECTS)
The student is able to
- assess the link between the content, the focus group and the graphic design
- explain the difference between commercial and journalistic publications
- combine the brand image and brand goals in publications
- design a commercial brochure or product catalogue for different publishing environments
- schedule the working process.

Brand Management (5 ECTS)
The student is able to
- understands the significance of brand management in visual communication
- write a brand strategy, compose a brand manual and use them to create visual material
- develop existing brands
- compose and administer brand material libraries and knows how to use them
- understand and make use of the mechanisms of influencing.

Implementation and methods of teaching

The brand studio operates as a design agency. The students will design real cases. They will lead and manage the design process and create timelines with the client.
Students will work in small teams leading their own project, but sharing knowledge to other teams along the way.

Studio will also provide theory and practical tools to aid the students forward.

The teachers will mentor the process throughout.

Timing and attendance

See below.

Learning material and recommended literature

Studio full reading list available in course moodle.

Alternative completion methods

4th year graphic design students may join the branding studio. Please contact the teacher.

Working life cooperation

Real life projects with clients. Visit to studios and outside organisations. Guest lectures from the design field.

Learning environment

Campus, excursions, moodle and other online tools

Student time use and work load

The studio runs for the whole semester.
Part of the scheduled course dates are for independent work in small teams. The students manage their won design process and will be actively involved in managind their clients. They will agree production stages together with the client and deadline dates may therefore vary between teams.
The schedule and ways of working are flexible.

Teachers are present once a week at minimum.
The full schedule can be found at course moodle.
Students must be present on certain teaching and visit dates, check the schedule.

Contents

In the Brand Studio, the student learns in depth the visual identity design and the main principles of brand management. Students practice their skills through practical design tasks and the theoretical lectures that support them. The study course includes cooperation with companies and organizations through assignments and visits.
Students understand the importance of building a brand and what their role as a designer is in it. They learn to manage the design process and cooperate with the client and his design team.

Additional information for students: previous knowledge etc.

Students must have completed at minimum 2 years of graphic design studies.

Option to participate if the student has at least Markeing communication and branding studies completed and relevant 2 years experience for their respective degree.

Assessment criteria

- Attendance
- Exercises and learning tasks
- Presentations and discussions
- Project management and outcome
- Peer evaluation and self-evaluation

The client's assessment may affect the grade.

Assessment scale

1-5

Failed (0)

- The project outcome does not comply with the objectives of the assignment or is incomplete
- The design work does not answer the brief
- The research is insufficient
- The role and/or teamwork in the design project has failed

The course is also rejected if the student:
- Does not know how to use professional concepts and does not justify her/his/their activities
- Does not use the methods and processes learned in the course
- Can't act customer-oriented
- The student has not been present

Assessment criteria: level 1 (assessment scale 1–5)

- The project outcome is generally in line with the objectives of the assignment
- The design work at least partially answers the brief
- The research has been, to some extent, completed
- The role and/or teamwork has been performed acceptably.

A course grade of 1 also requires that the student:
- Can use professional concepts and justify their actions
- Can use learned methods and processes
- Can act customer-oriented

Assessment criteria: level 3 (assessment scale 1–5)

- The project outcome is according to the assignment's objectives and is implemented appropriately.
- The design work is wide-ranging and supports the brief
- The role and/or teamwork has been performed well

A course grade of 3 also requires that the student:

- Can use professional terms in a versatile way and communicate professionally
- Can choose methods and processes suitable for the activity and justify their choice
- Can take into account the needs of the target group and/or the client appropriately, as well as other course participants

Assessment criteria: level 5 (assessment scale 1–5)

- The project outcome aligns with the assignment's goals and even exceeds them.
- The design work is exceptionally well executed and answers the brief
- The student is proactive and acts excellently in their role in the team

A course grade of 5 also requires that the student:

- Can use methods expertly, communicate professionally, and consider all target groups.
- Can choose, combine and develop methods and processes suitable for the activity to support work
- Can take full responsibility for learning and the project
- Receives excellent feedback from the client and also from other course participants