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Writing for Digital MediaLaajuus (4 op)

Tunnus: KE00CG33

Laajuus

4 op

Opetuskieli

  • englanti

Vastuuhenkilö

  • Hamid Guedra

Osaamistavoitteet

Proficiency level: B2

The student is able to
-apply writing strategies to become a more effective writer for digital media
-gather, analyze, and organize information to produce audience-oriented digital writing
-demonstrate proper use of English for digital writing
-participate in civil online discourse.

Ilmoittautumisaika

20.11.2024 - 03.01.2025

Ajoitus

13.01.2025 - 30.04.2025

Opintopistemäärä

4 op

Virtuaaliosuus

4 op

Toteutustapa

Etäopetus

Yksikkö

Kielikeskus (LAB)

Toimipiste

Verkkokampus

Opetuskielet
  • Englanti
Paikat

20 - 50

Koulutus
  • Kieliopinnot LAB
  • Kieliopinnot LUT
Opettaja
  • Hamid Guedra
Ryhmät
  • KKIE24LUTH
    Kieli- ja viestintäopinnot 2024-2025, LUT
  • KKIE24LABH
    Kieli- ja viestintäopinnot 2024-2025, LAB

Osaamistavoitteet

Proficiency level: B2

The student is able to
-apply writing strategies to become a more effective writer for digital media
-gather, analyze, and organize information to produce audience-oriented digital writing
-demonstrate proper use of English for digital writing
-participate in civil online discourse.

Toteutustapa ja opetusmenetelmät

The course is offered online on the Moodle platform, with added use of other digital platforms and tools (e.g., Google Sites) where needed. The course involves independent study, as well as peer and instructor feedback.

Ajoitus ja läsnäolo

You can do coursework independently and mostly proceed at your own pace as long as you meet the course deadlines.

Oppimateriaali ja suositeltava kirjallisuus

All required readings and other course materials are available on or via the course page.

Short lecture videos that introduce course topics. A selection of readings and other materials about writing for the Web and writing for social media. Most required course readings are available on the Nielsen & Norman Group’s website: https://www.nngroup.com/topic/writing-web/

Toteutuksen valinnaiset suoritustavat

No alternative completion methods.

Uusintamahdollisuudet

No retakes except for the course exam. (Note that the retake exam will be graded 3, 2, 1, or fail.)

Oppimisympäristö

The course is offered online on the Moodle platform. All required readings and materials are available on or via Moodle. To work on the required course capstone project, students use Google Sites, YouTube, and other digital platforms and tools (e.g., artificial intelligence tools). The student must be ready to set up a Google account to use Google Sites and YouTube.

Opiskelijan ajankäyttö ja kuormitus

The estimated course workload is 100-110 hours. This includes reading and studying the required course readings and other materials and doing coursework.

Sisältö

The course is focused on writing for the Web and social media. Course topics include the following: 1) Studying key terminology/vocabulary related to digital culture and digital media in English; 2) Learning about digital culture and collaborative and participatory content creation on digital/online platforms. 3) Writing for the Web and social media in English (e.g., writing to support skimming and scanning; frontloading information; writing semi-formal, reader-friendly English, and plain English). 4) Creating target audience personas and writing for different audiences in different tones (e.g., tone of voice in writing for the Web). 5) Using digital tools to proofread and edit writing. 6) Generating content with generative AI tools (artificial intelligence). 7) Writing in expository, descriptive, narrative, and persuasive styles for the Web and social media. 8) Participating in, moderating, and promoting constructive online discussions.

A capstone project: Students set up a website with Google Sites and use the website as a publishing platform. Students produce written and audiovisual content in English and publish the content on their websites. Students use social media (e.g., X, LinkedIn, Yammer, etc.) or a Moodle discussion board to promote their websites. Students must be ready to set up a Google account to use Google Sites and YouTube. Students may also be instructed to use generative AI tools to generate content.

All required readings and materials are available on or via the course Moodle page. Students can study and do coursework independently and at their own pace as long as they meet the deadlines.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Students are expected to have a good command of English. The course is taught at the B2/C1 level according to the Common European Framework of Reference for Languages (CEFR).

Prerequisite 1: A good command of English. Preferably at least one university-level English language course at the B2 CEFR level.
Prerequisite 2: A good to very good command of digital tools.

Note: This is a writing and communication/media studies course that is focused on analyzing, writing, creating, and sharing digital and online content in English. The course does not focus on Web technologies, programming, digital marketing, or search engine optimization.

Arviointimenetelmät

Course assignments graded 0-5 or pass/fail. All assignments must have been completed to pass the course.

Arviointiasteikko

1-5

Hylätty (0)

The student failed to meet and complete the set course requirements.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student has a basic understanding of digital culture and communication in English. The student can write for the Web (e.g., for skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can, to some extent, write in expository, descriptive, narrative, and persuasive style in English. The student can produce layouts that aim to take readers into account. The student can participate in and, to some extent, moderate online discussions.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student has a good understanding of digital culture and communication in English. The student can write well for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write well in expository, descriptive, narrative, and persuasive style in English. The student can produce reader-friendly layouts. The student is good at participating in and moderating online discussions.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student has a very good understanding of digital culture and communication in English. The student can write exceptionally well and fluently for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write exceptionally well in expository, descriptive, narrative, and persuasive style in English. The student can produce visually appealing, reader-friendly layouts. The student is exceptionally good at participating in and moderating online discussions.

Ilmoittautumisaika

06.05.2024 - 30.08.2024

Ajoitus

23.09.2024 - 16.12.2024

Opintopistemäärä

4 op

Virtuaaliosuus

4 op

Toteutustapa

Etäopetus

Yksikkö

Kielikeskus (LAB)

Toimipiste

Verkkokampus

Opetuskielet
  • Englanti
Paikat

10 - 60

Koulutus
  • Kieliopinnot LAB
  • Kieliopinnot LUT
Opettaja
  • Ella Hujala
  • Hamid Guedra
Ryhmät
  • KKIE24LUTH
    Kieli- ja viestintäopinnot 2024-2025, LUT
  • KKIE24LABH
    Kieli- ja viestintäopinnot 2024-2025, LAB

Osaamistavoitteet

Proficiency level: B2

The student is able to
-apply writing strategies to become a more effective writer for digital media
-gather, analyze, and organize information to produce audience-oriented digital writing
-demonstrate proper use of English for digital writing
-participate in civil online discourse.

Toteutustapa ja opetusmenetelmät

The course is offered online on the Moodle platform, with added use of other digital platforms and tools (e.g., Google Sites) where needed. The course involves independent study, as well as peer and instructor feedback.

Ajoitus ja läsnäolo

You can do coursework independently and mostly proceed at your own pace as long as you meet the course deadlines.

Oppimateriaali ja suositeltava kirjallisuus

All required readings and other course materials are available on or via the course page.

Short lecture videos that introduce course topics. A selection of readings and other materials about writing for the Web and writing for social media. Most required course readings are available on the Nielsen & Norman Group’s website: https://www.nngroup.com/topic/writing-web/

Toteutuksen valinnaiset suoritustavat

No alternative completion methods.

Uusintamahdollisuudet

No retakes except for the course exam. (Note that the retake exam will be graded 3, 2, 1, or fail.)

Oppimisympäristö

The course is offered online on the Moodle platform. All required readings and materials are available on or via Moodle. To work on the required course capstone project, students use Google Sites, YouTube, and other digital platforms and tools (e.g., artificial intelligence tools). The student must be ready to set up a Google account to use Google Sites and YouTube.

Opiskelijan ajankäyttö ja kuormitus

The estimated course workload is 100-110 hours. This includes reading and studying the required course readings and other materials and doing coursework.

Sisältö

The course is focused on writing for the Web and social media. Course topics include the following: 1) Studying key terminology/vocabulary related to digital culture and digital media in English; 2) Learning about digital culture and collaborative and participatory content creation on digital/online platforms. 3) Writing for the Web and social media in English (e.g., writing to support skimming and scanning; frontloading information; writing semi-formal, reader-friendly English, and plain English). 4) Creating target audience personas and writing for different audiences in different tones (e.g., tone of voice in writing for the Web). 5) Using digital tools to proofread and edit writing. 6) Generating content with generative AI tools (artificial intelligence). 7) Writing in expository, descriptive, narrative, and persuasive styles for the Web and social media. 8) Participating in, moderating, and promoting constructive online discussions.

A capstone project: Students set up a website with Google Sites and use the website as a publishing platform. Students produce written and audiovisual content in English and publish the content on their websites. Students use social media (e.g., X, LinkedIn, Yammer, etc.) or a Moodle discussion board to promote their websites. Students must be ready to set up a Google account to use Google Sites and YouTube. Students may also be instructed to use generative AI tools to generate content.

All required readings and materials are available on or via the course Moodle page. Students can study and do coursework independently and at their own pace as long as they meet the deadlines.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Students are expected to have a good command of English. The course is taught at the B2/C1 level according to the Common European Framework of Reference for Languages (CEFR).

Prerequisite 1: A good command of English. Preferably at least one university-level English language course at the B2 CEFR level.
Prerequisite 2: A good to very good command of digital tools.

Note: This is a writing and communication/media studies course that is focused on analyzing, writing, creating, and sharing digital and online content in English. The course does not focus on Web technologies, programming, digital marketing, or search engine optimization.

Arviointimenetelmät

Course assignments graded 0-5 or pass/fail. All assignments must have been completed to pass the course.

Arviointiasteikko

1-5

Hylätty (0)

The student failed to meet and complete the set course requirements.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student has a basic understanding of digital culture and communication in English. The student can write for the Web (e.g., for skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can, to some extent, write in expository, descriptive, narrative, and persuasive style in English. The student can produce layouts that aim to take readers into account. The student can participate in and, to some extent, moderate online discussions.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student has a good understanding of digital culture and communication in English. The student can write well for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write well in expository, descriptive, narrative, and persuasive style in English. The student can produce reader-friendly layouts. The student is good at participating in and moderating online discussions.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student has a very good understanding of digital culture and communication in English. The student can write exceptionally well and fluently for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write exceptionally well in expository, descriptive, narrative, and persuasive style in English. The student can produce visually appealing, reader-friendly layouts. The student is exceptionally good at participating in and moderating online discussions.

Ilmoittautumisaika

20.11.2023 - 15.01.2024

Ajoitus

05.02.2024 - 06.05.2024

Opintopistemäärä

4 op

Virtuaaliosuus

4 op

Toteutustapa

Etäopetus

Yksikkö

Kielikeskus (LAB)

Toimipiste

Verkkokampus

Opetuskielet
  • Englanti
Paikat

15 - 35

Koulutus
  • Kieliopinnot LAB
  • Kieliopinnot LUT
Opettaja
  • Ella Hujala
  • Hamid Guedra
Ryhmät
  • KKIE23LABH
    Kieli- ja viestintäopinnot 2023-2024, LAB
  • KKIE23LUTH
    Kieli- ja viestintäopinnot 2023-2024, LUT

Osaamistavoitteet

Proficiency level: B2

The student is able to
-apply writing strategies to become a more effective writer for digital media
-gather, analyze, and organize information to produce audience-oriented digital writing
-demonstrate proper use of English for digital writing
-participate in civil online discourse.

Toteutustapa ja opetusmenetelmät

The course is offered online via the Moodle platform with added use of other digital platforms and tools if needed (e.g., Zoom, MS Teams, Google Sites, YouTube, X, and others). The course involves independent study, peer and instructor feedback, and optional online meetings with the course instructor(s).

Ajoitus ja läsnäolo

You can study and do coursework independently and mostly at your own pace as long as you meet the course deadlines.

Oppimateriaali ja suositeltava kirjallisuus

All required readings and other course materials are available on or via the course page.

Short lecture videos that introduce course topics. A selection of readings and other materials about writing for the Web and writing for social media. Most required course readings are from the Nielsen & Norman Group’s website: https://www.nngroup.com/topic/writing-web/

Toteutuksen valinnaiset suoritustavat

No alternative completion methods.

Uusintamahdollisuudet

No retakes except for the course midterm exam. (Note that the retake exam will be graded 3, 2, 1, or fail.)

Oppimisympäristö

The course is offered online on the Moodle platform. All required readings and materials are available via Moodle. If needed, optional live online sessions may be offered over Zoom or MS Teams. To work on the course learning projects, students use Google Sites, YouTube, X, and other digital platforms and tools (e.g., artificial intelligence tools). The student must we willing to set up at least a Google account (to use Google Sites and YouTube) and am X account (an possibly accounts to have access to generative AI tools).

Opiskelijan ajankäyttö ja kuormitus

The estimated course workload is 100-110 hours. This includes reading and studying the required course readings and other materials and doing coursework.

Sisältö

The course is focused on writing for the Web and for social media. Course topics include the following: 1) Studying key terminology/vocabulary related to digital culture and digital media in English; 2) Learning about digital culture and collaborative and participatory content creation on digital/online platforms. 3) Writing for the Web and social media in English (e.g., writing to support skimming and scanning; frontloading information; writing semi-formal, reader-friendly English). 4) Creating target audience personas and writing for different audiences in different tones (e.g., tone of voice in writing for the Web). 5) Using digital tools to proofread and edit writing. 6) Producing content with generative AI tools (artificial intelligence). 7) Writing in expository, descriptive, narrative, and persuasive styles for the Web and social media. 8) Participating in, moderating, and promoting constructive online discussions.

A learning project: Students set up a website with Google Sites and use the website as a publishing platform. Students produce written and audiovisual content in English and publish the content on their websites. Students use social media (e.g., X, LinkedIn, Yammer, etc.) to promote their websites. Students must we willing to set up a Google account to be able to use Google Sites and YouTube and an X account (or other social media accounts). Students may be also instructed to use generative AI tools to produce content and set up accounts to use such tools.

All required readings and materials are available on or via the course Moodle page. Students can study and do coursework independently and at their own pace as long as they meet the deadlines. If needed, optional live online sessions may be offered over Zoom or MS Teams.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Students are expected to have a good command of English. The course is taught at the B2/C1 level according to the Common European Framework of Reference for Languages (CEFR).

Prerequisite 1: A good command of English. At least one university-level English language course at the B2 CEFR level.
Prerequisite 2: A good to very good command of digital tools.

Note: This is a writing and communication/media studies course that is mostly focused on analyzing, writing, creating, and sharing digital and online content in English. The course does not focus on specific Web technologies, programming, digital marketing, or search engine optimization.

Arviointimenetelmät

Course assignments graded 0-5 or pass/fail. All assignments must have been completed to pass the course.

Arviointiasteikko

1-5

Hylätty (0)

The student failed to meet and complete the set course requirements.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student has a basic understanding of digital culture and communication in English. The student can write for the Web (e.g., for skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can, to some extent, write in expository, descriptive, narrative, and persuasive style in English. The student can produce layouts that aim to take readers into account. The student can participate in and, to some extent, moderate online discussions.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student has a good understanding of digital culture and communication in English. The student can write well for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write well in expository, descriptive, narrative, and persuasive style in English. The student can produce reader-friendly layouts. The student is good at participating in and moderating online discussions.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student has a very good understanding of digital culture and communication in English. The student can write exceptionally well and fluently for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write exceptionally well in expository, descriptive, narrative, and persuasive style in English. The student can produce visually appealing, reader-friendly layouts. The student is exceptionally good at participating in and moderating online discussions.

Ilmoittautumisaika

20.11.2023 - 05.01.2024

Ajoitus

15.01.2024 - 21.04.2024

Opintopistemäärä

4 op

Virtuaaliosuus

4 op

Toteutustapa

Etäopetus

Yksikkö

Kielikeskus (LAB)

Toimipiste

Verkkokampus

Opetuskielet
  • Englanti
Paikat

15 - 35

Koulutus
  • Kieliopinnot LAB
  • Kieliopinnot LUT
Opettaja
  • Ella Hujala
  • Hamid Guedra
Ryhmät
  • KKIE23LABH
    Kieli- ja viestintäopinnot 2023-2024, LAB
  • KKIE23LUTH
    Kieli- ja viestintäopinnot 2023-2024, LUT

Osaamistavoitteet

Proficiency level: B2

The student is able to
-apply writing strategies to become a more effective writer for digital media
-gather, analyze, and organize information to produce audience-oriented digital writing
-demonstrate proper use of English for digital writing
-participate in civil online discourse.

Toteutustapa ja opetusmenetelmät

The course is offered online via the Moodle platform with added use of other digital platforms and tools if needed (e.g., Zoom, MS Teams, Google Sites, YouTube, X, and others). The course involves independent study, peer and instructor feedback, and optional online meetings with the course instructor(s).

Ajoitus ja läsnäolo

You can study and do coursework independently and mostly at your own pace as long as you meet the course deadlines.

Oppimateriaali ja suositeltava kirjallisuus

All required readings and other course materials are available on or via the course page.

Short lecture videos that introduce course topics. A selection of readings and other materials about writing for the Web and writing for social media. Most required course readings are from the Nielsen & Norman Group’s website: https://www.nngroup.com/topic/writing-web/

Toteutuksen valinnaiset suoritustavat

No alternative completion methods.

Uusintamahdollisuudet

No retakes except for the course midterm exam. (Note that the retake exam will be graded 3, 2, 1, or fail.)

Oppimisympäristö

The course is offered online on the Moodle platform. All required readings and materials are available via Moodle. If needed, optional live online sessions may be offered over Zoom or MS Teams. To work on the course learning projects, students use Google Sites, YouTube, X, and other digital platforms and tools (e.g., artificial intelligence tools). The student must we willing to set up at least a Google account (to use Google Sites and YouTube) and am X account (an possibly accounts to have access to generative AI tools).

Opiskelijan ajankäyttö ja kuormitus

The estimated course workload is 100-110 hours. This includes reading and studying the required course readings and other materials and doing coursework.

Sisältö

The course is focused on writing for the Web and for social media. Course topics include the following: 1) Studying key terminology/vocabulary related to digital culture and digital media in English; 2) Learning about digital culture and collaborative and participatory content creation on digital/online platforms. 3) Writing for the Web and social media in English (e.g., writing to support skimming and scanning; frontloading information; writing semi-formal, reader-friendly English). 4) Creating target audience personas and writing for different audiences in different tones (e.g., tone of voice in writing for the Web). 5) Using digital tools to proofread and edit writing. 6) Producing content with generative AI tools (artificial intelligence). 7) Writing in expository, descriptive, narrative, and persuasive styles for the Web and social media. 8) Participating in, moderating, and promoting constructive online discussions.

A learning project: Students set up a website with Google Sites and use the website as a publishing platform. Students produce written and audiovisual content in English and publish the content on their websites. Students use social media (e.g., X, LinkedIn, Yammer, etc.) to promote their websites. Students must we willing to set up a Google account to be able to use Google Sites and YouTube and an X account (or other social media accounts). Students may be also instructed to use generative AI tools to produce content and set up accounts to use such tools.

All required readings and materials are available on or via the course Moodle page. Students can study and do coursework independently and at their own pace as long as they meet the deadlines. If needed, optional live online sessions may be offered over Zoom or MS Teams.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Students are expected to have a good command of English. The course is taught at the B2/C1 level according to the Common European Framework of Reference for Languages (CEFR).

Prerequisite 1: A good command of English. At least one university-level English language course at the B2 CEFR level.
Prerequisite 2: A good to very good command of digital tools.

Note: This is a writing and communication/media studies course that is mostly focused on analyzing, writing, creating, and sharing digital and online content in English. The course does not focus on specific Web technologies, programming, digital marketing, or search engine optimization.

Arviointimenetelmät

Course assignments graded 0-5 or pass/fail. All assignments must have been completed to pass the course.

Arviointiasteikko

1-5

Hylätty (0)

The student failed to meet and complete the set course requirements.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student has a basic understanding of digital culture and communication in English. The student can write for the Web (e.g., for skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can, to some extent, write in expository, descriptive, narrative, and persuasive style in English. The student can produce layouts that aim to take readers into account. The student can participate in and, to some extent, moderate online discussions.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student has a good understanding of digital culture and communication in English. The student can write well for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write well in expository, descriptive, narrative, and persuasive style in English. The student can produce reader-friendly layouts. The student is good at participating in and moderating online discussions.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student has a very good understanding of digital culture and communication in English. The student can write exceptionally well and fluently for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write exceptionally well in expository, descriptive, narrative, and persuasive style in English. The student can produce visually appealing, reader-friendly layouts. The student is exceptionally good at participating in and moderating online discussions.

Ilmoittautumisaika

15.05.2023 - 27.08.2023

Ajoitus

11.09.2023 - 10.12.2023

Opintopistemäärä

4 op

Virtuaaliosuus

4 op

Toteutustapa

Etäopetus

Yksikkö

Kielikeskus (LAB)

Toimipiste

Verkkokampus

Opetuskielet
  • Englanti
Paikat

15 - 35

Koulutus
  • Kieliopinnot LAB
  • Kieliopinnot LUT
Opettaja
  • Ella Hujala
  • Hamid Guedra
Ryhmät
  • KKIE23LABH
    Kieli- ja viestintäopinnot 2023-2024, LAB
  • KKIE23LUTH
    Kieli- ja viestintäopinnot 2023-2024, LUT

Osaamistavoitteet

Proficiency level: B2

The student is able to
-apply writing strategies to become a more effective writer for digital media
-gather, analyze, and organize information to produce audience-oriented digital writing
-demonstrate proper use of English for digital writing
-participate in civil online discourse.

Toteutustapa ja opetusmenetelmät

The course is offered online via the Moodle platform with added use of other digital platforms and tools if needed (e.g., Zoom, MS Teams, Google Sites, Twitter, and others). The course involves independent study, peer and instructor feedback, and optional online meetings with the course instructor(s).

Ajoitus ja läsnäolo

You can study and do coursework independently and mostly at your own pace as long as you meet the set course deadlines. There may be optional online meetings on Zoom or Teams to discuss with and get help from the course instructors. The meeting times are published on the course Moodle page.

Oppimateriaali ja suositeltava kirjallisuus

All required readings and other course materials are available on or via the course page.

Short lecture videos that introduce course topics. A selection of readings and other materials about writing for the Web and writing for social media. Most required course readings are from the Nielsen & Norman Group’s website: https://www.nngroup.com/topic/writing-web/

Recommended pre-course reading: Chapter 3: Writing for Digital Media II: Tools and Techniques and Chapter 4: Editing for Digital media II: Voice and Visual Style in Writing and Editing for Digital Media by Brian Carroll.

Toteutuksen valinnaiset suoritustavat

No alternative completion methods.

Uusintamahdollisuudet

No retakes except for the midterm exam. Note that the exam retake will be graded 2, 1, or fail.

Oppimisympäristö

The course is offered online on the Moodle platform. All required readings and materials are available via Moodle. Optional online sessions may be organized on Zoom or MS Teams to discuss with the instructors. To work on the course learning projects, students use Google Sites, YouTube, Twitter, and other possible digital platforms and tools. The student must we willing to set up at least a Google account (to use Google Sites and YouTube) and a Twitter account.

Opiskelijan ajankäyttö ja kuormitus

The estimated course workload is 100-110 hours. This includes reading and studying the required course readings and other materials and doing coursework.

Sisältö

The course is focused on writing for the Web and for social media. Course topics may include the following: 1) Studying key terminology/vocabulary related to digital culture and digital media in English; 2) Learning about digital culture and collaborative and participatory content creation on digital/online platforms. 3) Writing for the Web and social media in English (e.g., writing to support skimming and scanning; frontloading information; writing semi-formal, reader-friendly English). 4) Creating target audience personas and writing for different audiences in different tones (e.g., tone of voice in writing for the Web). 5) Using digital tools to proofread and edit writing. 6) Creating content with AI (artificial intelligence). 7) Writing in expository, descriptive, narrative, and persuasive styles for the Web and social media. 8) Participating in, moderating, and promoting constructive online discussions.

A learning project: Students set up a website with Google Sites and use the website as their personal publishing platform. Students produce written and audiovisual content in English and publish the content on their websites. Students use social media (e.g., Twitter, LinkedIn, Yammer, etc.) to promote their websites. Students must we willing to set up a Google account to be able to use Google Sites and YouTube and a Twitter account (possibly other social media accounts).

The course is offered online on the Moodle platform. All required readings and materials are available on or via the course page. Students can study and do coursework independently and at their own pace as long as they meet the set deadlines. Optional online sessions may be organized on Zoom or MS Teams to discuss with the instructors.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Students taking the course are expected to have a good command of English. The course is taught at the B2/C1 level according to the Common European Framework of Reference for Languages (CEFR). See: https://bit.ly/CEFR-grid

Prerequisite 1: A good command of English. At least one university-level English language course at the B2 CEFR level.
Prerequisite 2: A good command of digital tools.

Please note: This is a writing and communication studies course that is mostly focused on analyzing, writing, creating, and sharing digital and online content in English. The course does not focus, for example, on specific Web technologies, programming, digital marketing, or search engine optimization.

CampusOnline quota:5 students.

Arviointimenetelmät

Course assignments graded 0-5 or pass/fail. All assignments must have been completed to pass the course.

Arviointiasteikko

1-5

Hylätty (0)

The student failed to meet and complete the set course requirements.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student has a basic understanding of digital culture and communication in English. The student can write for the Web (e.g., for skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can, to some extent, write in expository, descriptive, narrative, and persuasive style in English. The student can produce layouts that aim to take readers into account. The student can participate in and, to some extent, moderate online discussions.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student has a good understanding of digital culture and communication in English. The student can write well for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write well in expository, descriptive, narrative, and persuasive style in English. The student can produce reader-friendly layouts. The student is good at participating in and moderating online discussions.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student has a very good understanding of digital culture and communication in English. The student can write exceptionally well and fluently for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write exceptionally well in expository, descriptive, narrative, and persuasive style in English. The student can produce visually appealing, reader-friendly layouts. The student is exceptionally good at participating in and moderating online discussions.

Ilmoittautumisaika

21.11.2022 - 09.01.2023

Ajoitus

23.01.2023 - 30.04.2023

Opintopistemäärä

4 op

Virtuaaliosuus

4 op

Toteutustapa

Etäopetus

Yksikkö

Kielikeskus (LAB)

Toimipiste

Verkkokampus

Opetuskielet
  • Englanti
Paikat

15 - 45

Koulutus
  • Kieliopinnot LAB
  • Kieliopinnot LUT
Opettaja
  • Ella Hujala
  • Hamid Guedra
Opetusryhmät
  • Verkkoluento (Koko: 0. Avoin AMK: 0.)
Ryhmät
  • KKIE22LUTH
    Kieli- ja viestintäopinnot 2022-2023, LUT
  • KKIE22LABH
    Kieli- ja viestintäopinnot 2022-2023, LAB
Pienryhmät
  • Verkkoluento

Osaamistavoitteet

Proficiency level: B2

The student is able to
-apply writing strategies to become a more effective writer for digital media
-gather, analyze, and organize information to produce audience-oriented digital writing
-demonstrate proper use of English for digital writing
-participate in civil online discourse.

Toteutustapa ja opetusmenetelmät

The course is offered online via the Moodle platform with added use of other digital platforms and tools if needed (e.g., Zoom, MS Teams, Google Sites, Twitter, and others). The course involves independent study, peer and instructor feedback, and optional online meetings with the course instructor(s). See: https://bit.ly/wdm-promo

Ajoitus ja läsnäolo

You can study and do coursework independently and mostly at your own pace as long as you meet the set course deadlines. There may be optional online meetings on Zoom or Teams to discuss with and get help from the course instructors. The meeting times are published on the course Moodle page.

Oppimateriaali ja suositeltava kirjallisuus

All required readings and other course materials are available on or via the course page.

Short lecture videos that introduce course topics. A selection of readings and other materials about writing for the Web and writing for social media. Most required course readings are from the Nielsen & Norman Group’s website: https://www.nngroup.com/topic/writing-web/

Recommended pre-course reading: Chapter 3: Writing for Digital Media II: Tools and Techniques and Chapter 4: Editing for Digital media II: Voice and Visual Style in Writing and Editing for Digital Media by Brian Carroll.

Toteutuksen valinnaiset suoritustavat

No alternative completion methods.

Uusintamahdollisuudet

No retakes except for the midterm exam. Note that the exam retake will be graded 2, 1, or fail.

Oppimisympäristö

The course is offered online on the Moodle platform. All required readings and materials are available via Moodle. Optional online sessions may be organized on Zoom or MS Teams to discuss with the instructors. To work on the course learning projects, students use Google Sites, YouTube, Twitter, and other possible digital platforms and tools. The student must we willing to set up at least a Google account (to use Google Sites and YouTube) and a Twitter account.

Opiskelijan ajankäyttö ja kuormitus

The estimated course workload is 100-110 hours. This includes reading and studying the required course readings and other materials and doing coursework.

Sisältö

The course is focused on writing for the Web and for social media. Course topics may include the following: 1) Studying key terminology/vocabulary related to digital culture and digital media in English; 2) Learning about digital culture and collaborative and participatory content creation on digital/online platforms. 3) Writing for the Web and social media in English (e.g., writing to support skimming and scanning; frontloading information; writing semi-formal, reader-friendly English). 4) Creating target audience personas and writing for different audiences in different tones (e.g., tone of voice in writing for the Web). 5) Using digital tools to proofread and edit writing. 6) Writing in expository, descriptive, narrative, and persuasive styles for the Web and social media. 7) Participating in, moderating, and promoting constructive online discussions.

A learning project: Students set up a website with Google Sites and use the website as their personal publishing platform. Students produce written and audiovisual content in English and publish the content on their websites. Students use social media (e.g., Twitter, LinkedIn, Yammer, etc.) to promote their websites. Students must we willing to set up a Google account to be able to use Google Sites and YouTube and a Twitter account (possibly other social media accounts).

The course is offered online on the Moodle platform. All required readings and materials are available on or via the course page. Students can study and do coursework independently and at their own pace as long as they meet the set deadlines. Optional online sessions may be organized on Zoom or MS Teams to discuss with the instructors.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Students taking the course are expected to have a good command of English. The course is taught at the B2/C1 level according to the Common European Framework of Reference for Languages (CEFR). See: https://bit.ly/CEFR-grid

Prerequisite 1: A good command of English. At least one university-level English language course at the B2 CEFR level.
Prerequisite 2: A good command of digital tools.

Please note: This is a writing and communication studies course that is mostly focused on analyzing, writing, creating, and sharing digital and online content in English. The course does not focus, for example, on specific Web technologies, programming, digital marketing, or search engine optimization.

CampusOnline quota: 8 students.

Arviointimenetelmät

Course assignments graded 0-5 or pass/fail. All assignments must have been completed to pass the course.

Arviointiasteikko

1-5

Hylätty (0)

The student failed to meet and complete the set course requirements.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student has a basic understanding of digital culture and communication in English. The student can write for the Web (e.g., for skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can, to some extent, write in expository, descriptive, narrative, and persuasive style in English. The student can produce layouts that aim to take readers into account. The student can participate in and, to some extent, moderate online discussions.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student has a good understanding of digital culture and communication in English. The student can write well for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write well in expository, descriptive, narrative, and persuasive style in English. The student can produce reader-friendly layouts. The student is good at participating in and moderating online discussions.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student has a very good understanding of digital culture and communication in English. The student can write exceptionally well and fluently for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write exceptionally well in expository, descriptive, narrative, and persuasive style in English. The student can produce visually appealing, reader-friendly layouts. The student is exceptionally good at participating in and moderating online discussions.

Ilmoittautumisaika

02.05.2022 - 15.08.2022

Ajoitus

19.09.2022 - 18.12.2022

Opintopistemäärä

4 op

Virtuaaliosuus

4 op

Toteutustapa

Etäopetus

Yksikkö

Kielikeskus (LAB)

Toimipiste

Verkkokampus

Opetuskielet
  • Englanti
Paikat

15 - 35

Koulutus
  • Kieliopinnot LAB
  • Kieliopinnot LUT
Opettaja
  • Ella Hujala
  • Hamid Guedra
Opetusryhmät
  • Online clinic (Koko: 0. Avoin AMK: 0.)
Ryhmät
  • KKIE22LUTH
    Kieli- ja viestintäopinnot 2022-2023, LUT
  • KKIE22LABH
    Kieli- ja viestintäopinnot 2022-2023, LAB
Pienryhmät
  • Online clinic

Osaamistavoitteet

Proficiency level: B2

The student is able to
-apply writing strategies to become a more effective writer for digital media
-gather, analyze, and organize information to produce audience-oriented digital writing
-demonstrate proper use of English for digital writing
-participate in civil online discourse.

Toteutustapa ja opetusmenetelmät

The course is offered online via the Moodle platform and with added use of other platforms and tools if needed (e.g., Zoom, MS Teams, Google Sites, Twitter, and others). The course involves independent study, peer and instructor feedback, and optional online meetings with the course instructor(s).

Ajoitus ja läsnäolo

You can study and do coursework independently as long as you meet the set course deadlines. There are optional online meetings over Zoom or Teams to discuss with and get help from the course instructors.

The course timetable is available in the TimeEdit system: https://cloud.timeedit.net/lut-saimia/web/public/

Use the course code to search for the course timetable: KE00CG33-3004.

Oppimateriaali ja suositeltava kirjallisuus

All required readings and other course materials will be available on or via the course page.

Short lecture videos that introduce course topics. A selection of articles about writing for the Web and writing for social media. Most course readings are from the Nielsen & Norman Group’s website: https://www.nngroup.com/topic/writing-web/

Recommended for pre-reading: Chapter 3: Writing for Digital Media II: Tools and Techniques and Chapter 4: Editing for Digital media II: Voice and Visual Style in Writing and Editing for Digital Media by Brian Carroll.

Toteutuksen valinnaiset suoritustavat

No alternative completion methods.

Uusintamahdollisuudet

No retakes except for the midterm exam. Note that the midterm exam retake will be graded 2, 1, or fail.

Oppimisympäristö

The course is offered online on the Moodle platform. All required learning materials are available via Moodle. Optional online sessions may be organized via Zoom or MS Teams to discuss with the instructors. To work on the course learning projects, students use Google Sites, YouTube, Twitter, and other digital platforms. The student must we willing to set up at least a Google account to use Google Sites and a YouTube and Twitter account.

Opiskelijan ajankäyttö ja kuormitus

The estimated workload is 100-110 hours. This includes reading and studying the required course materials, doing coursework, and, additionally, participating in optional online meetings with the course instructor(s).

Sisältö

The course is focused on writing for the Web and for social media. Course topics include, for example, the following: 1) Studying key terminology/vocabulary related to digital culture and digital media in English; 2) Learning about digital culture and collaborative and participatory content creation on digital/online platforms. 3) Writing for the Web and social media in English (e.g., writing to support skimming and scanning; frontloading information; writing semi-formal, reader-friendly English). 4) Creating target audience personas and writing for different audiences in different tones (e.g., tone of voice in writing for the Web). 5) Using digital tools to proofread and edit writing. 6) Writing in expository, descriptive, narrative, and persuasive styles for the Web and social media. 7) Participating in, moderating, and promoting constructive online discussions.

A learning project: Students set up their own website with Google Sites and use the website as their personal publishing platform. Students produce written and audiovisual content in English and publish the content on their websites. Students use social media (e.g., Twitter, LinkedIn, Yammer, etc.) to promote their websites. Students must we willing to set up a Google account to be able to use Google Sites and YouTube and a Twitter account (and possibly other social media accounts).

The course is offered online on the Moodle platform. All required learning materials are available via Moodle. The student can study and do coursework independently as long as they can meet the set course deadlines. Optional online sessions are organized via Zoom or MS Teams to discuss with the instructors.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Students taking the course are expected to have a good command of English. The course is taught at the B2/C1 level according to the Common European Framework of Reference for Languages (CEFR).

Prerequisite 1: A good command of English. At least one university-level English language course at the B2 CEFR level.
Prerequisite 2: A good command of digital tools (e.g., a course on digital tools).

Please note: This is a writing and communication studies course that focuses on analyzing, writing, creating, and sharing digital and online content in English. The course does not focus on, for example, Web technologies, programming, or search engine optimization.

Arviointimenetelmät

Course assignments graded 0-5 or pass/fail. All assignments must be completed to complete the course.

Arviointiasteikko

1-5

Hylätty (0)

The student failed to meet and complete the set course requirements.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student has a basic understanding of digital culture and communication in English. The student can write for the Web (e.g., for skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can, to some extent, write in expository, descriptive, narrative, and persuasive style in English. The student can produce layouts that aim to take readers into account. The student can participate in and, to some extent, moderate online discussions.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student has a good understanding of digital culture and communication in English. The student can write well for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write well in expository, descriptive, narrative, and persuasive style in English. The student can produce reader-friendly layouts. The student is good at participating in and moderating online discussions.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student has a very good understanding of digital culture and communication in English. The student can write exceptionally well and fluently for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write exceptionally well in expository, descriptive, narrative, and persuasive style in English. The student can produce visually appealing, reader-friendly layouts. The student is exceptionally good at participating in and moderating online discussions.

Ilmoittautumisaika

19.11.2021 - 09.01.2022

Ajoitus

17.01.2022 - 24.04.2022

Opintopistemäärä

4 op

Virtuaaliosuus

4 op

Toteutustapa

Etäopetus

Yksikkö

Kielikeskus (LAB)

Toimipiste

Verkkokampus

Opetuskielet
  • Englanti
Paikat

15 - 35

Koulutus
  • Kieliopinnot LAB
  • Kieliopinnot LUT
Opettaja
  • Ella Hujala
  • Hamid Guedra
Opetusryhmät
  • Optional online session (Koko: 0. Avoin AMK: 0.)
  • Course info session (Koko: 0. Avoin AMK: 0.)
Ryhmät
  • KKIE21LUTH
    Kieli- ja viestintäopinnot 2021-2022, LUT
  • KKIE21LABH
    Kieli- ja viestintäopinnot 2021-2022, LAB
Pienryhmät
  • Optional online session
  • Course info session

Osaamistavoitteet

Proficiency level: B2

The student is able to
-apply writing strategies to become a more effective writer for digital media
-gather, analyze, and organize information to produce audience-oriented digital writing
-demonstrate proper use of English for digital writing
-participate in civil online discourse.

Toteutustapa ja opetusmenetelmät

The course is offered online via the Moodle platform and with added use of other platforms and tools if needed (e.g., Zoom, MS Teams, Google Sites, Twitter, and others). The course involves independent study, peer and instructor feedback, and optional online meetings with the course instructor(s).

Ajoitus ja läsnäolo

You can study and do coursework independently as long as you meet the set course deadlines. There are optional online meetings over Zoom or Teams to discuss with and get help from the course instructors.

The course timetable is available in the TimeEdit system: https://cloud.timeedit.net/lut-saimia/web/public/

Use the course code to search for the course timetable: KE00CG33-3003.

Oppimateriaali ja suositeltava kirjallisuus

All required readings and other course materials will be available on or via the course page.

Short lecture videos that introduce course topics. A selection of articles about writing for the Web and writing for social media. Most course readings are from the Nielsen & Norman Group’s website: https://www.nngroup.com/topic/writing-web/

Recommended for pre-reading: Chapter 3: Writing for Digital Media II: Tools and Techniques and Chapter 4: Editing for Digital media II: Voice and Visual Style in Writing and Editing for Digital Media by Brian Carroll.

Toteutuksen valinnaiset suoritustavat

No alternative completion methods.

Uusintamahdollisuudet

No retakes.

Oppimisympäristö

The course is offered online on the Moodle platform. All required learning materials are available via Moodle. Optional online sessions are organized via Zoom or MS Teams to discuss with the instructors. To work on the course learning projects, students use Google Sites, YouTube, Twitter, and other digital platforms. The student must we willing to set up at least a Google account to use Google Sites and YouTube and a Twitter account.

Opiskelijan ajankäyttö ja kuormitus

The estimated workload is 100-110 hours. This includes reading and studying the required course materials, doing coursework, and, additionally, participating in optional online meetings with the course instructor(s).

Sisältö

The course is focused on writing for the Web and for social media. Course topics include, for example, the following: 1) Studying key terminology/vocabulary related to digital culture and digital media in English; 2) Learning about digital culture and collaborative and participatory content creation on digital/online platforms. 3) Writing for the Web and social media in English (e.g., writing to support skimming and scanning; frontloading information; writing semi-formal, reader-friendly English). 4) Creating target audience personas and writing for different audiences in different tones (e.g., tone of voice in writing for the Web). 5) Using digital tools to proofread and edit writing. 6) Writing in expository, descriptive, narrative, and persuasive styles for the Web and social media. 7) Participating in, moderating, and promoting constructive online discussions.

A learning project: Students set up their own website with Google Sites and use the website as their personal publishing platform. Students produce written and audiovisual content in English and publish the content on their websites. Students use social media (e.g., Twitter, LinkedIn, Yammer, etc.) to promote their websites. Students must we willing to set up a Google account to be able to use Google Sites and YouTube and a Twitter account (and possibly other social media accounts).

The course is offered online on the Moodle platform. All required learning materials are available via Moodle. The student can study and do coursework independently as long as they can meet the set course deadlines. Optional online sessions are organized via Zoom or MS Teams to discuss with the instructors.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Students taking the course are expected to have a good command of English. The course is taught at the B2/C1 level according to the Common European Framework of Reference for Languages (CEFR).

Prerequisite 1: A good command of English. At least one university-level English language course at the B2 CEFR level.
Prerequisite 2: A good command of digital tools (e.g., a course on digital tools).

Please note: This is a writing and communication studies course that focuses on analyzing, writing, creating, and sharing digital and online content in English. The course does not focus on, for example, Web technologies, programming, or search engine optimization.

Arviointimenetelmät

Course assignments graded 0-5 or pass/needs editing. All assignments must be completed to complete the course.

Arviointiasteikko

1-5

Hylätty (0)

The student failed to meet and complete the set course requirements.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

The student has a basic understanding of digital culture and communication in English. The student can write for the Web (e.g., for skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can, to some extent, write in expository, descriptive, narrative, and persuasive style in English. The student can produce layouts that aim to take readers into account. The student can participate in and, to some extent, moderate online discussions.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

The student has a good understanding of digital culture and communication in English. The student can write well for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write well in expository, descriptive, narrative, and persuasive style in English. The student can produce reader-friendly layouts. The student is good at participating in and moderating online discussions.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

The student has a very good understanding of digital culture and communication in English. The student can write exceptionally well and fluently for the Web (e.g., skimming and scanning) and for social media (e.g., semi-formal, conversational writing) in English. The student can write exceptionally well in expository, descriptive, narrative, and persuasive style in English. The student can produce visually appealing, reader-friendly layouts. The student is exceptionally good at participating in and moderating online discussions.