Digital marketing (5 cr)
Code: LA00BO59-3010
General information
Enrollment
09.05.2025 - 17.08.2025
Timing
01.09.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
0 - 100
Degree programmes
- Complementary competence, Master's (in Finnish)
Teachers
- Reko Juntto
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Avoimen ammattikorkeakoulun kiintiö / Ripa (Size: 10. Open UAS: 10.)
Groups
-
LLABYTO25-26
Small groups
- Online lecture 1
- Open UAS quota / Cross-institutional
Learning outcomes
The student is able to
- plan an optimal mix of channels and tactics to support marketing objectives
- evaluate the efficiency of marketing communications in relation to given marketing objectives
- create a digital marketing plan that recognises the organisation’s operational environment
Implementation and methods of teaching
Distance learning.
Contents
This course covers following topics: Digital Marketing Strategy Plan – SOSTAC – Planning Framework, Digital marketing plan MRACE, Marketing Automation, Social Media Marketing,Mobile Marketing, Content Creation, SEO, SEM, AI and ongoing progress of marketing technologies (Martech)
Assessment scale
1-5