Study Guide

Learning outcomes

Student will learn:
- Principles and Practice of Entrepreneurship in the forest products sector
- The future of Entrepreneurship in the forest products sector

Implementation and methods of teaching

This module consists of seminar-style learning, readings, lectures, tutoring sessions, independent study, group discussion, group work and web based learning methods like Podcasts, Video-communication based lectures (Zoom, Microsoft Teams, etc.), Learning Management Systems (like Moodle), Cloud storage, etc.).

Timing and attendance

10.3.-30.9.2025

Learning material and recommended literature

Drucker, P. (2005): Entrepreneurship and Innovation
Osterwalder, A. Pigneur, Y. (2010): Business Model Generation: A Handbook for
Visionaries, Game Changers
Gassmann, O. (2020): Business Model Navigator: The strategies behind the most
successful companies ft press

Learning environment

LAB MOOC

Student time use and work load

About 60 total hours

Contents

The lesson plan includes:
- Introduction
- Ideation – how to create business ideas
- Business model canvas
- St. Gallen Business Model Navigator
- Development of new business ideas
- Business Model Canvas
- Business Plans
- Best practice examples in the wood-based sector

Additional information for students: previous knowledge etc.

Basic knowledge in business administration is helpful, but not necessary.

Assessment criteria

Tasks during the modules 10%+10% , Development of a Business Model Canvas for an individual idea 40%; Evaluation of a BMC of another student 40%.
Achieving 50% will result in pass.

Assessment scale

1-5