Study Guide

Learning outcomes

Student knows Finland´s tourism regions and most important attractions on tourism. Student is familiar with the countries and regions of incoming tourists, profiles of the tourists and is capable of planning a customer-oriented round trip. Student is able to provide facts and statistics about Finland and knows how to describe special features of Finland's tourism and culture to foreigners.

Implementation and methods of teaching

Lectures, case studies (exercises and assignment)

Timing and attendance

Course kick-off during week 3 - Course implementation during weeks 3-8.

Learning material and recommended literature

To be published in the beginning of the course, available on moodle platform

Student time use and work load

Lectures, case-studies: exercises and assignment, individual distant learning

Contents

The country brand of Finland with the basic facts of history, society and culture. Concept of travel customer journey from the idea, through travel experience to post purchase experience. Motivations and preferences of international tourist to visit Finland. Drawing power, destinations and attraction in Finland. Consumer behaviour of tourists on Finnish main markets, with customer segments and define potential travelers to Finland

Assessment criteria

Passed exercises and assignment

Assessment scale

1-5

Failed (0)

Content and structure for the report has not been followed. Introduction does not show aims for the assignment, neither introduction of the area current facts, or travelers´ profile and if shown is not clearly integrated to target group description. Content of the program weakly planned , hardly realistic and not customer oriented. Travelers´ profile and target group is not clearly integrated to route, destinations, activities and schedule showing the concept for the program as mostly insufficient. The student should find the largest starting areas in the given study material, as well as more precise segments coming to Finland (region, age, profession, etc.), as well as the most popular high season times. In addition, the student demonstrates in the assignment that he or she understands the significance of the location of the starting area for the choice of vehicle. In addition, the student shows that he / she is familiar with various travel options in terms of tour operator, route and price.The student is able to produce a reliable customer journey description of the whole trip - with aftercare.
If Calculations are done, they don´t show exact and detailed expenses neither contribute to total expenses on decided budget. Conclusions does not or hardly evaluates the content, learning outcomes and challenges. Sources were not reliable and rich for the quantity with academic or professional sources and current articles from respected/authorized publications.

Assessment criteria: level 1 (assessment scale 1–5)

Content and structure for the report has been followed and displayed partly and shows some deficiencies and irrational orders. Introduction shows hardly aims for the assignment, gives minor introduction of the area and introduces some current facts, partly travelers´ profile which is not clearly integrated to target group description. Content of the program is partly well planned , somehow realistic and customer oriented. Travelers´ profile and target group are not clearly integrated to route, destinations, activities and schedule showing the concept for the program as insufficient. The customer map is sandy and the characteristics of the starting areas have not been properly familiar with. The selected route and schedule are poorly planned. The price level of the trip is too high / too low for the selected segment. The student has not considered the purchasing power of citizens in the field of origin in Finland. Calculations are done, but don´t show exact and detailed expenses neither contribute to total expenses on decided budget. Conclusions somehow/partly made and explains some of the evaluation of the content, learning outcomes and challenges. Few sources were reliable and rich for the quantity with academic or professional sources and current articles from respected/authorized publications.

Assessment criteria: level 3 (assessment scale 1–5)

Content and structure for the report has been followed and displayed mainly
Introduction show some aims for the assignment, gives basic introduction of the area and introduces current facts, shows travelers´ profile which is integrated to target group description. Content of the program shows mostly well planned , is mainly realistic and customer oriented. Travelers´ profile and target group are somehow integrated to route, destinations, activities and schedule showing the concept for the program. The student should find the largest starting areas in the given study material, as well as more precise segments coming to Finland (region, age, profession, etc.), as well as the most popular high season times. In addition, the student demonstrates in the assignment that he or she understands the significance of the location of the starting area for the choice of vehicle. In addition, the student shows that he / she is familiar with various travel options in terms of tour operator, route and price.The student is able to produce a reliable customer journey description of the whole trip - with aftercare.Both calculations are done and shows mostly exact and detailed expenses and contributes to total expenses on decided budget
Conclusions are made and explains the evaluation of the content, learning outcomes and challenges. Most of the sources were reliable and rich for the quantity with academic or professional sources and current articles from respected/authorized publications.

Assessment criteria: level 5 (assessment scale 1–5)

Content and structure for the report has been followed carefully and displayed distinctly
Introduction show clearly aims for the assignment, gives detailed introduction of the area and introduces current facts, shows detailed travelers´ profile which is credibly integrated to target group description. Content of the program shows well planned , is realistic and customer oriented. Travelers´ profile and target group are integrated to route, destinations, activities and schedule showing balanced concept for the program. The student has become thoroughly acquainted with one of the largest areas of origin, and he has found a customer segment there that is of interest to one of Finland's attractions. The student is able to present logical and reliable arguments as to why and how customers come to Finland. The student has understood that in tourism, distance is measured in hours not in kilometers. He has found a route by which tourists can get to Finland and back in a reasonable time in relation to the assignment. Student also understand the rate of the tour in in balance with the capital what the tourists have.Both calculations are realistic and shows exact and detailed expenses and contributes to total expenses on decided budget. Conclusions are carefully made and explains clearly evaluation of the content learning outcomes, and challenges. Sources were reliable and rich for the quantity with academic or professional sources and current articles from respected/authorized publications.