Customer relationship management and marketing automation (10 cr)
Code: AL00CI73-3007
General information
Enrollment
20.11.2024 - 03.01.2025
Timing
24.01.2025 - 04.06.2025
Number of ECTS credits allocated
10 op
Virtual portion
10 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Reko Juntto
- Markus Hämynen
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Avoimen ammattikorkeakoulun kiintiö (Size: 10. Open UAS: 10.)
Groups
-
LLABTOMA
-
LLABTO24-25
Small groups
- Online lecture 1
- Open UAS quota
Learning outcomes
The student is able to:
- explain the customer orientated approach and related ideas and concepts as a key factor in company success
- select and apply customer relationship management and marketing automation related procedures and tools
- select and make use of suitable IT solutions for customer care and development
Assessment scale
1-5