Knowing the Customer and Business Environment 1 (5 cr)
Code: AL00CL57-3004
General information
Enrollment
07.05.2025 - 31.08.2025
Timing
01.09.2025 - 30.04.2026
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Jyri Hänninen
Groups
-
LLPRLII24SM
Learning outcomes
Students are able to:
-create customer understanding on a need-oriented basis
-assess the customer's needs and outline the purchase decision process
-assess the operating environment (e.g. PESTEL)
-apply marketing research methods
-do competitor analysis
Assessment scale
1-5