Brand Building (5 cr)
Code: AL00CI64-3009
General information
Enrollment
07.05.2025 - 31.08.2025
Timing
04.09.2025 - 19.12.2025
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Sami Lanu
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Luennot 2 (Size: 0. Open UAS: 0.)
- Luennot 3 (Size: 0. Open UAS: 0.)
- Luennot 4 (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII24SK
-
LLABTO25-26
Small groups
- Lecture 1
- Lecture 2
- Lecture 3
- Lecture 4
Learning outcomes
The student is able to:
- understand the importance of a brand to a company’s competitiveness and profitability
- describe the various stages of building a brand
- interpret various components as part of a successful brand
- do a starting-point analysis as part of brand building process
- create a plan for building a brand
Implementation and methods of teaching
This course will be in Finnish.
Assessment scale
1-5