Skip to main content

Brand Building (5 cr)

Code: AL00CI64-3009

General information


Enrollment

07.05.2025 - 31.08.2025

Timing

04.09.2025 - 19.12.2025

Number of ECTS credits allocated

5 op

Virtual portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages

  • Finnish

Seats

20 - 60

Degree programmes

  • Bachelor's Degree Programme in Business (in Finnish)

Teachers

  • Sami Lanu

Scheduling groups

  • Luennot 1 (Size: 0. Open UAS: 0.)
  • Luennot 2 (Size: 0. Open UAS: 0.)
  • Luennot 3 (Size: 0. Open UAS: 0.)
  • Luennot 4 (Size: 0. Open UAS: 0.)

Groups

  • LLPRLII24SK
  • LLABTO25-26

Small groups

  • Lecture 1
  • Lecture 2
  • Lecture 3
  • Lecture 4

Learning outcomes

The student is able to:
- understand the importance of a brand to a company’s competitiveness and profitability
- describe the various stages of building a brand
- interpret various components as part of a successful brand
- do a starting-point analysis as part of brand building process
- create a plan for building a brand

Implementation and methods of teaching

This course will be in Finnish.

Assessment scale

1-5