Customer Relations and Marketing (5 cr)
Code: AL00CD61-3045
General information
Enrollment
07.05.2025 - 31.08.2025
Timing
01.09.2025 - 03.12.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 160
Degree programmes
- Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLPRLII25SV
-
LLTILIL25SV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed