Digital marketing planning and management (10 cr)
Code: AL00CU57-3006
General information
Enrollment
07.05.2025 - 31.08.2025
Timing
01.08.2025 - 31.05.2026
Number of ECTS credits allocated
10 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Complementary competence, Bachelor's
Teachers
- Markus Hämynen
Groups
-
LLABTO25-26EComplementary competence (Bachelor's) 2025-2026, Faculty of Business and Hospitality Management
-
LLTIEX25S1
-
LLTIEX25S2
-
LLTIEX25S3
Learning outcomes
The student is able to:
- define the basic concepts of digital marketing
- analyse companies’ digital operating environment and create a target group orientated digital marketing plan
- explain the impact of a digital marketing strategy on companies’ success
- apply social media as a strategic and tactical tool for various marketing purposes
- measure and analyse digital marketing
Assessment scale
1-5