Opinto-opas

Osaamistavoitteet

Student is able to
- understand entrepreneurship through personal development
- find and utilize different customer oriented business opportunities
- evaluate profitability of business idea
- develop business models

Toteutustapa ja opetusmenetelmät

This course will be taught via weekly classroom lectures. Students will work in teams to create a business plan. Each week new topics will be covered and students will have weekly assignments to update their business plans.

Ajoitus ja läsnäolo

A lot of group work will be carried out in class. Attendance at the first lecture is compulsory. Students must attend 80% of the lectures.

Oppimateriaali ja suositeltava kirjallisuus

No further reading required, everything will be covered in the lectures.

Arviointimenetelmät

Students will be assessed on the business plans and accompanying pitch videos which they produce. 2/3 of the evaluation will be based upon the business plan and 1/3 upon the pitch video.Students will receive a grade based upon the performance of their group.

Arviointiasteikko

1-5

Hylätty (0)

Failure to attend 80% of the sessions.

Failure to produce a business plan and pitch video of sufficient quality.

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Attendance at 80% of the sessions.

Producing a pitch video of poor quality. For example:

- It is much shorter or longer than the seven minutes allowed
- Failure to use the background or animations to provide supporting information, e.g. graphs from the market research
- Failure to cover some of the key elements from the business plan in sufficient detail
- The video is a product or service advert rather than a pitch video for investors
- Failure to in-depth analysis of the financial information

Producing a business plan of poor quality. For example:

- The plan is either vastly over or under the word limit
- The plan lacks analysis or explanations. For example, not analysing the results of the market research, not providing an explanation of the choice of branding etc.
- The plan does not cover all the main topics covered in the classes
- Weekly assignments completed poorly or not submitted on time
- Financial information and predictions not explained in detail
- The plan is not written in complete sentences and proper paragraphs

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Attendance at 80% of the sessions.

Producing a pitch video of good quality. For example:

- It is within one minute of the seven minutes allowed
- Some use of the background or animations to provide supporting information, e.g. graphs from the market research
- Reasonable effort to edit the video and make it feel coherent
- Covering the key elements from the business plan in adequate detail
- The video is a pitch video for investors
- Some analysis of the financial information and justification for predictions

Producing a business plan of good quality. For example:

- The plan is within 300 words of the word limit
- The plan does not just cover all the main topics covered in the classes but adds analysis and explanations
- Weekly assignments completed well and submitted on time
- Financial information and predictions explained in detail
- The plan is written in complete sentences and proper paragraphs and overall is well formatted and complies with the requirements of the NIBS competition

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Attendance at 80% of the sessions.

Producing a pitch video of excellent quality. For example:

- It is within 20 seconds of the seven minutes allowed and does not exceed seven minutes
- Frequent use of the background or animations to provide supporting information, e.g. graphs from the market research, branding and logo, financial information etc.
- The video is well edited and feels coherent, e.g. video shot on the same location, students are attired appropriately, appropriate backing music etc.
- Covering the key elements from the business plan in good detail
- The video is a pitch video for investors
- In-depth analysis of the financial information and good justification for predictions

Producing a business plan of excellent quality. For example:

- The plan is between 4,900 and 5,000 words
- The plan does not just cover all the main topics covered in the classes but adds in-depth analysis and explanations, e.g. not just setting out what the market research results were but analysing what useful lessons can be learned
- Weekly assignments completed well and submitted on time
- Financial information and predictions explained in detail and are well justified
- Students demonstrating the ability to apply critical thinking and identify weaknesses in the business plan and devise strategies to combat these weaknesses
- The plan is written in complete sentences and proper paragraphs and overall is well formatted and complies with the requirements of the NIBS competition