Study Guide

Learning outcomes

Students knows:
- how to work with the common hotel and restaurant electronic sales and distribution channels
- the principles of modern digital commerce
- how to guide, familiarize and update the use of digital content
- the laws of digital communication

Implementation and methods of teaching

Online lectures 13.5. 12:00-15:00 and 27.5. 12:00-15:00

Independent studying and assignments in the interactive Howspace -learning platform.

Timing and attendance

Online lectures and coaching in May. Independent studying from June to August. Lecture recordings will be added to the learning platform.

Learning material and recommended literature

The studying materials presented at the learning platform

Alternative completion methods

There are no optional ways to complete the course.

Learning environment

Howspace -learning platform is used for this course. Log in -email to the platform will be sent to the students before the course starts. Online lectures via Zoom.

Student time use and work load

All course materials and assignments will be presented in May. Assignments' deadline is 17th of August 2025.

Contents

The course provides an overview of the digital systems and processes in hospitality industry. Student will learn about the digital guest journey mapping and familiarize with the possibilities in different kinds of digital platforms and services.

Additional information for students: previous knowledge etc.

No requirements for previous expertise

Assessment criteria

The Final Report will be evaluated on a scale of 0-5. Other assignments are evaluated accepted/failed.

Assessment scale

1-5

Failed (0)

Student hasn't delivered the assignments.

Assessment criteria: level 1 (assessment scale 1–5)

Student has delivered the minimum 70% of the assignments, which includes the final report. The learning tasks were partially and only slightly in line with the instructions given. The content of the reports is only partially in line with the instructions given. The content of the reports is partly inadequate.

Assessment criteria: level 3 (assessment scale 1–5)

Good (4,3): The student has delivered the assignments. The delivered assignments have partly followed the instructions given and the content of the delivered assignments partly complies with the instructions given.

Assessment criteria: level 5 (assessment scale 1–5)

Excellent (5): Student has delivered the assignments. The delivered assignments have followed the instructions given and the content of the delivered assignments are in line with the instructions given.