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Marketing Law (5 cr)

Code: AL00CI66-3004

General information


Enrollment

07.05.2025 - 31.08.2025

Timing

01.08.2025 - 31.12.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages

  • Finnish

Seats

20 - 100

Degree programmes

  • Complementary competence, Bachelor's (in Finnish)

Teachers

  • Jarmo Kemppinen

Scheduling groups

  • Luennot 1 (Size: 0. Open UAS: 0.)
  • Tentti 1 (Size: 0. Open UAS: 0.)

Groups

  • LLABTO25-26
  • LLABTOMA
  • LLPRHOTRA24SV
  • LLTILII24SH2
  • LLTILII24SH1

Small groups

  • Lecture 1
  • Exam 1

Learning outcomes

The student is able to:
- understand the general regulations, consumer protection rules regarding marketing as well as national regulations regarding competition between businesses and marketing law
- is able to recognize and describe the legal risks regarding marketing and take them into account in advance
- understand the key terminology and rules for contracts
- draft a B2B or standard term contract
- evaluate IPR’s significance in the business world from a marketing and competition law perspective
- make use of IPR and avoid infringing the IPR of others (in particular digital IPR)

Assessment scale

1-5