Study Guide

Learning outcomes

The student is able to:
- see sustainability as a competitive advantage in business
- meet customer requirements related to sustainability
- make relevant suggestions how to develop sustainability and sustainability marketing in companies

Implementation and methods of teaching

Lectures on Zoom
Case studies
Guest lecturers
Individual reading tasks
Group assignments
Peer reviewing
Moodle-test

Timing and attendance

According to the course timetable Time Edit https://cloud.timeedit.net/lut-saimia/web

Compulsory attendance in the lectures.
Compulsory attendance in the final presentation lecture.
Activeness during the course contact sessions will affect the final grade positively.

Learning material and recommended literature

Lectures and lecture notes on Moodle
Course related articles and cases provided by the lecturer

Alternative completion methods

No alternative completion methods.

Working life cooperation

Working life cases and guest lecturers.

Learning environment

Moodle learning platform
Zoom online lectures

Student time use and work load

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.

Contents

The student
- understands sustainability as a competitive business tool
- reflects CSR from marketing point of view
- takes the customer requirements and expectations into consideration in company's strategic planning
- provides ideas related to CSR and sustainability marketing

Additional information for students: previous knowledge etc.

Basics of marketing.

Assessment criteria

- small group assignments and/or case studies
- major group assignment
- individual Moodle-test
- active participation in online lectures and discussion areas

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.
- Participation in team assignments.

Assessment criteria: level 3 (assessment scale 1–5)

Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.
- Active contribution to the team assignments.

Assessment criteria: level 5 (assessment scale 1–5)

Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.
- Active contribution to the team assignments.