Digital marketing (5 cr)
Code: LA00BO59-3009
General information
Enrollment
20.11.2024 - 03.01.2025
Timing
01.01.2025 - 31.07.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Master of Business Administration, Digital Solutions (in Finnish), (2018, 2019, 2020)
Teachers
- Reko Juntto
Scheduling groups
- Verkkoluento 1 (Size: 80. Open UAS: 0.)
Groups
-
LLABYTO24HComplementary competence courses available 2024-2025 (Master's), Faculty of Business and Hospitality Management
-
LLTIYLDR24SV
Small groups
- Online lecture 1
Learning outcomes
The student is able to
- plan an optimal mix of channels and tactics to support marketing objectives
- evaluate the efficiency of marketing communications in relation to given marketing objectives
- create a digital marketing plan that recognises the organisation’s operational environment
Implementation and methods of teaching
Distance learning.
Contents
This course covers following topics: Digital Marketing Plan – SOSTAC – Planning Framework, Marketing Automation,
Social Media Marketing,Mobile Marketing, Content Creation, SEO, SEM, AI and ongoing progress of marketing technologies.
Assessment scale
1-5