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Sales and Creating Customer Relationships (5 cr)

Code: YL00CN97-3004

General information


Enrollment

07.05.2025 - 31.08.2025

Timing

25.08.2025 - 30.11.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages

  • Finnish

Seats

20 - 60

Degree programmes

  • Master’s Degree Programme in Business Administration, Customer Oriented Business Development (in Finnish)

Teachers

  • Anu Kurvinen

Scheduling groups

  • Verkkoluento (Size: 0. Open UAS: 0.)

Groups

  • LLPRYASLI25KV

Small groups

  • Online lecture

Learning outcomes

Student
- is able to understand customer buying behaviour and its possible changes
- is able to recognize the factors of successful selling in the sales process
- is able to understand the value of customer relationships in the business development

Assessment scale

1-5