Brand Management (5 cr)
Code: YL00CN90-3004
General information
Enrollment
20.11.2024 - 15.01.2025
Timing
21.01.2025 - 30.05.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development (in Finnish)
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluennot (Size: 0. Open UAS: 0.)
- Avoimen ammattikorkeakoulun kiintiö (Size: 10. Open UAS: 10.)
Groups
-
LLPRYASLI25KV
Small groups
- Online lecture 1
- Open UAS quota
Learning outcomes
Student
- is able to understand the value of a Brand
- is able to manage brand(s)
- is able to develop different brand strategies and hierarchies
Assessment scale
1-5