Introduction to Copywriting (2 cr)
Code: KE00CQ38-3007
General information
Enrollment
06.05.2024 - 30.08.2024
Timing
02.09.2024 - 20.10.2024
Number of ECTS credits allocated
2 op
Mode of delivery
Contact teaching
Unit
Kielikeskus (LAB)
Campus
E-campus
Teaching languages
- English
Degree programmes
- Language studies LAB
- Language studies LUT
Teachers
- Vesa Koskela
Scheduling groups
- Verkkoluento (Size: 0. Open UAS: 0.)
Groups
-
KKIE24LUTH
-
KKIE24LABH
Small groups
- Online lecture
Learning outcomes
Proficiency level: B2
The student is able to:
-understand the main concepts of copywriting
-analyze and comprehend the basics of successful copy that sells
-write copy for sales purposes in some common formats (sales letters, adverts, product descriptions, etc.)
Assessment scale
1-5