Brand development and management (5 cr)
Code: LA00BQ07-3014
General information
Enrollment
06.05.2024 - 30.08.2024
Timing
01.08.2024 - 31.07.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Master’s Degree Programme in Culture and Arts, Design Thinking and Customer Experience
Teachers
- Heikki Nuutinen
Teacher in charge
Tero Leponiemi
Groups
-
MLTIYMUAS24S
Learning outcomes
Students
know how to justify and apply the different ideation and analysis tools and means of brand management and development
know how to analyse, build and manage brand identity in the recommendation based markets with multiple channels and visual means
Assessment scale
1-5