Study Guide

Learning outcomes

The student is able to:
- figure out the importance of events in the field of tourism
- understand stages of event planning and could utilize when planning events
- make plans for customer oriented events which integrates local resources to the demand of events
- discover the range of activities which have impact on travel motivations and travel experiences
- analyze local resource suitable for planning and producing activities in tourism
- describe the key operators on activity tourism business, demand of services, segments and consumers

Implementation and methods of teaching

Combination of classroom teaching, on-line studies and independent distant learning. Lectures, case studies, exercises, course assignment/exam

Timing and attendance

Course implemented 11.03.2024 - 19.04.2024. Course kick off (to be informed later)
Registration and acceptance to courses: Students secure their place by attending the initial lesson or by submitting the first learning assignment (=exercise 1) within given deadline.

Learning material and recommended literature

Available on moodle platform

Learning environment

Combination of classroom teaching, on-line studies and independent distant learning. Lectures, case studies, exercises, course assignment/exam

Contents

Aims for the learning and learning outcomes - The student is able to:
• figure out the importance of events in the field of tourism and discover the range of activities which have impact on travel motivations and travel experiences
• understand stages of event planning and could make plans for customer-oriented events which integrates local resources to the demand of events
• analyze local resource suitable for planning and producing activities in tourism
• describe the key operators on activity tourism business, demand of services, segments and consumers
• could describe and analyze company´s operations for successful business operations

Assessment scale

1-5